Conversion Optimization Blog

How to Increase Conversions Using Color Psychology

How to Increase Conversions Using Color Psychology

Colors, can have a tremendous impact on a consumer’s decision to purchase. With today’s 3 seconds to convince visitors to convert kind of world it’s important to use colors, images and messaging the best way we can. As our brains process images 60,000 times quicker…

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10 Psychological Triggers To Boost Revenues

10 Psychological Triggers To Boost Revenues

Humans are emotional creatures.  Our emotions drive our purchasing decisions, which is why the majority of our posts focus on the fact that effective marketing makes us feel rather than think. The first impression a visitor receives from a landing page has huge consequences on…

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5 offline Tricks that will boost your online sales

5 offline Tricks that will boost your online sales

Have you ever visited a casino that actually had a clock hanging on the wall? Probably not. Have you ever wondered why the essential food in the supermarket is located in the very back, forcing you to walk all the way through the store? These…

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5 Landing Page Tips: Landing Page Critique Round 3

5 Landing Page Tips: Landing Page Critique Round 3

This is round 3 of landing pages overviews. In my previous landing page overview posts I discussed Adobe’s and Shutterstock’s landing pages. I discussed the important elements of landing pages and how to use them correctly. Landing pages have the potential to convert many users…

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Getting Started with Landing Page Optimisation

Getting Started with Landing Page Optimisation

  Your website’s landing page is the first page a potential customer sees when they get to your website – it’s like being introduced to someone for the first time. First impressions count. If your website makes a bad first impression (we’ve all met people…

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