Conversion Optimization Blog

10 Psychological Triggers To Boost Revenues

10 Psychological Triggers To Boost Revenues

Humans are emotional creatures.  Our emotions drive by our purchasing decisions, which is why the majority of our posts focus on the fact that effective marketing makes us feel rather than think. The first impression of a landing page has huge consequences on the purchasing…

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5 offline Tricks that will boost your online sales

5 offline Tricks that will boost your online sales

Have you ever visited a casino that actually had a clock hanging on the wall? Probably not. Have you ever wondered why the essential food in the supermarket is located in the very back, forcing you to walk all the way through the store? These…

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5 Landing Page Tips: Landing Page Critique Round 3

5 Landing Page Tips: Landing Page Critique Round 3

This is round 3 of landing pages overviews. In my previous landing page overview posts I discussed Adobe’s and Shutterstock’s landing pages. I discussed the important elements of landing pages and how to use them correctly. Landing pages have the potential to convert many users…

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Landing Page Optimisation: Where to Start

Landing Page Optimisation: Where to Start

  Your website’s landing page is the first page a potential customer sees when they get to your website – it’s like being introduced to someone for the first time. First impressions count. If your website makes a bad first impression (we’ve all met people…

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Google Analytics Guide: Where to Start and What to Track

Google Analytics Guide: Where to Start and What to Track

Setting up a website without proper tracking is the equivalent of being lost in the woods without knowing you’re in the woods.  If we do not know where we stand how can we get to where we want to go? The following Google analytics guide…

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