Conversion Optimization Blog

The 5 Key Elements for Landing Page Optimization

The 5 Key Elements for Landing Page Optimization

Imagine going to a friend’s house for the first time. You get to the house and see a “welcome” sign, but no door. It doesn’t have any windows and basically there’s no way to get in. Seems strange right? Your landing page is the front…

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Responsive Design is NOT a Mobile Optimization Strategy

Responsive Design is NOT a Mobile Optimization Strategy

Conversations on whether to build a responsive site or create dedicated landing pages are everywhere right now. Mobile traffic is rising and while marketers are trying to figure out which is the best way to address and test mobile visitors there are a few interesting…

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Customer retention: Increase your profits by 95%

Customer retention: Increase your profits by 95%

In average it costs 5 times more to acquire new customers than it does to keep current customers (Lee Resource Inc.). The most interesting stat that can been seen in the past 3 years is that existing customers tend to spend much more than new…

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conversion optimization: is the whole really greater than than the sum of its parts?

conversion optimization: is the whole really greater than than the sum of its parts?

Did you notice anything unusual about the title of this post? Did you notice the word “THAN” repeats itself? If you didn’t, you’re not alone. Many people miss this repetition thanks to the law of experience – a principle in gestalt psychology that suggests that…

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Doing Video Conversion Optimization the Right Way

Doing Video Conversion Optimization the Right Way

On-site product videos are clearly making a significant impact in increasing the overall customer experience across all ecommerce channels. Likewise, product videos are an integral component in generating more sales and boosting conversion rates. Incorporating an effective product video needs careful implementation on testing specific…

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