Conversion Optimization Blog

5 offline Tricks that will boost your online sales

5 offline Tricks that will boost your online sales

Have you ever visited a casino that actually had a clock hanging on the wall? Probably not. Have you ever wondered why the essential food in the supermarket is located in the very back, forcing you to walk all the way through the store? These…

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5 Landing Page Tips: Landing Page Critique Round 3

5 Landing Page Tips: Landing Page Critique Round 3

This is round 3 of landing pages overviews. In my previous landing page overview posts I discussed Adobe’s and Shutterstock’s landing pages. I discussed the important elements of landing pages and how to use them correctly. Landing pages have the potential to convert many users…

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Getting Started with Landing Page Optimisation

Getting Started with Landing Page Optimisation

  Your website’s landing page is the first page a potential customer sees when they get to your website – it’s like being introduced to someone for the first time. First impressions count. If your website makes a bad first impression (we’ve all met people…

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Google Analytics Guide: Where to Start and What to Track

Google Analytics Guide: Where to Start and What to Track

Setting up a website without proper tracking is the equivalent of being lost in the woods without knowing you’re in the woods.  If we do not know where we stand how can we get to where we want to go? The following Google analytics guide…

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A Beginner’s Guide to Understanding UX Design

A Beginner’s Guide to Understanding UX Design

If you are thinking of working on your conversion optimization and landing page optimization, understanding UX design is essential. As you know, we write a lot about the user, the single visitor that arrives on your site or landing page and needs to be triggered…

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