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We’ve just finished our first round of tests with one of our new partners & have interesting results that can help in your next optimization test. The product enables customers to design & personalize their own invitations, greeting cards, slideshows and more. As a photo service, they allow to quickly turn life’s moments into magical…
Did you know that in average, content featuring images has 94% more total views than content without images*? According to the picture superiority effect, images are better remembered than words. This effect has been demonstrated in numerous experiments, and the effect becomes more dominant with age. The power of this fantastic effect allows you to use images in…
“If I have seen further it is by standing on the shoulders of giants” Isaac Newton (tweet this) When we start looking for new blog posts ideas we like to search for inspirational guidance from the most influential online entrepreneurs of our era. Inspiration awakens us to new possibilities and opportunities that can have great…
Heatmaps are a fantastic way to understand user behavior on your landing pages. By recording your landing pages you can understand many important metrics about your audience and most importantly your page performance. Many times relaying on your google analytics data only can be like receiving a 2 dimensional image of reality, completely missing the…
Does your landing page fulfill your customer’s emotional needs? Picture yourself watching a program on TV and the commercials that accompany it. While online ads show us pricings and the best phones for sale, TV ads try to make us feel something, inspire and excite us like this Orange ad below using basic emotional triggers…
Google is the most popular search engine today with more than 3 billion searches a day and it’s already a known fact that being at the top of Google’s search results is worth a lot of money. There are two ways to appear in Google search results: organic and sponsored. I will focus on the…
Conversion optimization isn’t just about the color or size of a button. Knowing that your call to action button works better when it’s green and not red is nice, but what can you really learn from it? How can you harness that information to a much wider marketing strategy? Optimizing is about testing strategies and…
Showing up on reddit during the weekend, this LEGO Ad From 1981 demonstrates real emotional marketing that we can all learn from. The ad doesn’t focus on the fact the child is a girl, the purpose of the creation or why they should build with LEGO. The ad focuses on what every child feels: “What…
