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How many times have you been enticed into buying a quirky table lamp online that looked and sounded so good that you simply could not resist yourself from adding it to your shopping cart online? How many times do you check the product specs when ordering a gadget online? If you pause to think about…
Maximizing the number of sales you make is a fundamental part of running a store. This applies to online businesses just as much as brick and mortar ones. If you have an eCommerce website, boosting a website’s eCommerce conversion rate is something that’s definitely in your best interest. What conversion rate should I aim for?…
Most of the time when we think about optimizing our branding method, we tend to be focused on our SEO keywords, content, headlines, images, colors and CTA buttons. All of these are highly important, but in this post I want to reveal the importance of micro-copy on conversions, and how using it correctly can increase…
It all started when I wanted to buy a new Mac. I went into a store, checked a few models and decided on the new Macbook Pro. I got an attractive offer and yet I still wanted to check the price at the official store, where I saw the exact same model but at a…
As 2016 approaches, and we prepare to bid adieu to 2015, we took the time to look back and reflect on everything we’ve learned and written about this past year. 2015 was filled with guides to AB Testing, UX Design, and Psychological triggers. We dug deeper into landing page optimization, ecommerce, mobile and b2b optimization,…
Have you ever read a book that made you cry or laugh out loud? Although you are reading words on a page, they can bring about strong emotions in you as they paint pictures in your imagination. Words are a powerful tool that stirs emotions and can directly increase conversions. We can feel the impact…
When people venture into AB testing they have a set agenda, like increasing registrations or downloads for example. All efforts are dedicated to increasing that one KPI and running different AB tests to improve it. For me, conversion optimization has always been about more than just optimizing that one KPI. It’s about running meaningful tests…
I started skydiving about five years ago, everyone thought I was crazy. It started out as a one time thing, “just an experience” is what I told everyone. But the moment I stepped out of that plane, I knew it was over. This is who I’m going to be – a skydiver. Skydiving is all…