https://www.conversioner.com/blog/consistently-grow-conversion-rates-emotional-targeting Emotional Conversion Optimization Tue, 29 Nov 2016 17:36:50 +0000 hourly 1 https://wordpress.org/?v=3.7.39 https://www.conversioner.com/blog/consistently-grow-conversion-rates-emotional-targeting#comment-630 Thu, 07 Jul 2016 17:05:46 +0000 https://www.conversioner.com/?p=4235#comment-630 […] So while we discuss imagery, color psychology and layout in messaging, it is also critical to discuss the words we use. But words on their own are not what makes them memorable. What makes words stay with us are the feelings they bring about in us. So in order to understand what words to use, we need to understand what emotions we need to convey. In conversion optimization, this means we need to understand the emotional triggers that motivate our target audience and for that we need emotional targeting. […]

]]> https://www.conversioner.com/blog/consistently-grow-conversion-rates-emotional-targeting#comment-611 Wed, 30 Mar 2016 11:50:27 +0000 https://www.conversioner.com/?p=4235#comment-611 […] How to consistently grow conversion rates using emotional targeting – I’ve been asked countless times this year from many different blogs, what my my #1 tip is for CRO. My answer has always been – Run Meaningful Tests and address customers needs. Conversion optimization is about knowledge and growth, it helps us learn more about our customers and create better products as a result of these tests. To bring in meaningful results that scale, you MUST run meaningful tests. This post, is all about how to do exactly that. […]

]]> https://www.conversioner.com/blog/consistently-grow-conversion-rates-emotional-targeting#comment-594 Thu, 17 Dec 2015 16:00:38 +0000 https://www.conversioner.com/?p=4235#comment-594 […] When designing an eCommerce homepage I always ask myself: What are my customer’s emotional needs? […]

]]> https://www.conversioner.com/blog/consistently-grow-conversion-rates-emotional-targeting#comment-592 Thu, 03 Dec 2015 20:15:03 +0000 https://www.conversioner.com/?p=4235#comment-592 […] triggers into their testing hypotheses. In this post we’ll take a look at the ways you can apply emotional targeting to deepen your understanding of conversion optimization, create insightful testing strategies and […]

]]> https://www.conversioner.com/blog/consistently-grow-conversion-rates-emotional-targeting#comment-591 Thu, 03 Dec 2015 19:47:22 +0000 https://www.conversioner.com/?p=4235#comment-591 […] triggers into their testing hypotheses. In this post we’ll take a look at the ways you can apply emotional targeting to deepen your understanding of conversion optimization, create insightful testing strategies and […]

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