https://www.conversioner.com/blog/how-to-increase-revenues-by-304-using-emotional-targeting Emotional Conversion Optimization Tue, 29 Nov 2016 17:36:50 +0000 hourly 1 https://wordpress.org/?v=3.7.39 https://www.conversioner.com/blog/how-to-increase-revenues-by-304-using-emotional-targeting#comment-470 Sun, 18 Jan 2015 06:21:00 +0000 https://www.conversioner.com/?p=2830#comment-470 Thank you Steve, I love your analysis of the landing pages. I think it’s a bit of both. On one hand people want to feel a part of something big, on the other they want to feel they have a wide selection and that someone for them is out there.

]]> https://www.conversioner.com/blog/how-to-increase-revenues-by-304-using-emotional-targeting#comment-469 Mon, 12 Jan 2015 23:00:00 +0000 https://www.conversioner.com/?p=2830#comment-469 My initial thoughts were Variation 1 would have won, after all that’s what people want right? But maybe the intimacy of it was too confronting and people felt safer being part of a larger group. From a psychological perspective the user only wants to be sold the idea of finding a partner and not the actual outcome.
I like how you match the page to the core needs of the user, it’s very strong in it’s approach. Congratulations.

]]> https://www.conversioner.com/blog/how-to-increase-revenues-by-304-using-emotional-targeting#comment-373 Tue, 19 Aug 2014 08:54:00 +0000 https://www.conversioner.com/?p=2830#comment-373 Thanks Jen, we’re glad you like it!

]]> https://www.conversioner.com/blog/how-to-increase-revenues-by-304-using-emotional-targeting#comment-372 Wed, 13 Aug 2014 15:03:00 +0000 https://www.conversioner.com/?p=2830#comment-372 Thanks for sharing this! It’s always great to see how others are using design and copy changes to improve conversions with well thought out/researched hypotheses. Very cool.

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