https://www.conversioner.com/blog/the-emotional-marketing-trick-that-never-fails Emotional Conversion Optimization Tue, 29 Nov 2016 17:36:50 +0000 hourly 1 https://wordpress.org/?v=3.7.39 https://www.conversioner.com/blog/the-emotional-marketing-trick-that-never-fails#comment-632 Thu, 07 Jul 2016 17:06:37 +0000 https://www.conversioner.com/?p=2103#comment-632 […] word “Limited” raises in us the feeling of Loss Aversion, which refers to people’s penchant for choosing to avoid loss over acquiring […]

]]> https://www.conversioner.com/blog/the-emotional-marketing-trick-that-never-fails#comment-417 Wed, 20 Aug 2014 13:49:00 +0000 https://www.conversioner.com/?p=2103#comment-417 Loss aversion is indeed a powerful technique that can be used to increase conversion. Fundamentally, ‘fear’ or a form of fear functions in loss aversion technique. It would be a pleasure to have your views on how primitive emotions like fear and joy can be used to enhance conversion rate.

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