Conversion optimization blog

UX Principles That Will Improve Your Landing Page Conversion Rate

UX Principles That Will Improve Your Landing Page Conversion Rate

Being able to maintain a high conversion rate is one of the key factors for a successful online business, simply because it proves that web users act in consonance with your brand’s goals. Digital experts agree that conversion rate is very much determined by user experience, or everything that a user observes and takes in…

The Huge Impact of Product Description on Your E-Commerce Conversions

The Huge Impact of Product Description on Your E-Commerce Conversions

How many times have you been enticed into buying a quirky table lamp online that looked and sounded so good that you simply could not resist yourself from adding it to your shopping cart online? How many times do you check the product specs when ordering a gadget online? If you pause to think about…

How to design your website for Conversion Rate Optimization

How to design your website for Conversion Rate Optimization

As per the average human attention span, you get only 8 seconds to capture a visitors attention, so you need to make sure you make most of these 8 seconds to turn visitors into customers. To engage users in this tiny window of opportunity, you need to make sure your website is eye-pleasing, easy to…

Enhance Your E-Commerce Optimization with these 6 Web Design Fundamentals

Enhance Your E-Commerce Optimization with these 6 Web Design Fundamentals

How Web Page Design Can Enhance Your Business Operation Businesses can underestimate the ability of responsive web design to convert leads, increase user engagement, and ultimately create more sales in their e-commerce stores. Optimizing your website for ecommerce ultimately makes it easier for your customers to make purchases, and can even inspire brand loyalty. Ecommerce…

The Essential Guide to Building a Landing Page That Converts

The Essential Guide to Building a Landing Page That Converts

Landing pages are not a new phenomenon. In essence, a billboard is a landing page. It is designed to bring new clients to a specific business. But the online billboards are much smarter since they have interaction. Any page where visitors land on your site is a landing page! If you want to increase traffic…

Is Emotional Targeting The New Face of Online Marketing in 2018?

Is Emotional Targeting The New Face of Online Marketing in 2018?

Logic, discounted prices, good quality at cheap rates are some tricks that you often use to sell your product. It might help to an extent, but it is doomed to backfire as such tricks do not yield long-term customer loyalty. Research backs this as well. It suggests that marketing that stands on the pillars of…

Optimizing influencer marketing for your e-commerce business

Optimizing influencer marketing for your e-commerce business

No matter what brands you prefer using, chances are that you came across influencers. These individuals do their best to promote products they love, and thanks to their charisma and following, they mainly succeed. They effectively “influence” their audience to make a purchase or show up for a public event, or something else entirely. Recent…

Free Stock Photos: The Essential Guide + 21 Free Stock Images Websites

Free Stock Photos: The Essential Guide + 21 Free Stock Images Websites

The use of images has become a crucial part of any blog post, an article or social media ad. Powerful images are integral in creating a compelling and engaging content. Problem is, that people will certainly not respond to cliché, cheesy, amateur, or tacky pictures, and using great photos may cost a lot of money.…

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