CPM is the cost per 1,000 views of an advertisement. It is a measurement commonly used in television, radio, online advertising, out-of-home advertising, magazine and newspaper. In marketing, it is used more to get people to recognise and understand a brand instead of getting immediate conversions.
You can improve ad visibility and have a higher ROI, visit our blog to find out how.
What is there to know about CPM in online marketing?
CPM is one of the most common and oldest methods of advertising. Despite this fact, it is not the right choice for everyone; CPM works best for raising brand recognition. CPM does not incorporate the same conversion tracking that CPA or CPC incorporate because it is not interested in immediate conversions. The goal of CPM is simply to get users to view an advertisement. In this regard, CPM is most similiar to print and television advertising.
Learn how to use emotional targeting to increase your conversion rate.
In CPM it is important to note that you pay for the number of times your advertisement is displayed on the website, regardless if anyone actually entered your website. This is a potential limitation and risk of CPM.
Conversioner is a conversion optimization agency that specializes in emotional targeting, consumer psychology and data. Conversioner helps businesses build and execute their conversion optimization strategies, to generate more revenues, leads, engagement and sales .
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CPM – all you need to know about CPM
Back to GlossaryYou can improve ad visibility and have a higher ROI, visit our blog to find out how.
What is there to know about CPM in online marketing?
CPM is one of the most common and oldest methods of advertising. Despite this fact, it is not the right choice for everyone; CPM works best for raising brand recognition. CPM does not incorporate the same conversion tracking that CPA or CPC incorporate because it is not interested in immediate conversions. The goal of CPM is simply to get users to view an advertisement. In this regard, CPM is most similiar to print and television advertising.
Learn how to use emotional targeting to increase your conversion rate.
In CPM it is important to note that you pay for the number of times your advertisement is displayed on the website, regardless if anyone actually entered your website. This is a potential limitation and risk of CPM.
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