5 Tips for Designing Effective Labels

Aug 17, 2018
Campbell Jof

What is the significance of label design in the world of commerce? Is it always more important than the product itself? Why is there so much hype about the sticker design?

When a consumer walks through an aisle in the supermarket or enters any store, the first thing they notice is the color and shape in which the product is packaged. The human eye is trained to see hues, and we respond much better to visual stimuli. Even the term “eco-friendly” needs a natural brown gradient, packaging to emphasize the message. There is no argument on whether this is right or wrong.

This is how the world works, and it has become a necessity for the companies to innovate new label designs to cope up with the growing competition. An ordinary design with an image and content will no longer do the job. It should attract the potential consumers and at the same time encourage them to experience the products. Most large companies have a team of designers and brand architects who work on the product design to enthrall the consumers. This is a continually evolving task where the team is expected to create unique designs to keep up with the changing consumer trends. Here are five tips for designing useful labels

The Product is the Protagonist

The first step in designing a label for the product is to develop a thorough knowledge and deep understanding of the product itself. A graphic designer would not be able to do justice to the design without this information. There should absorb the intricacies of the element and replicate the same in the label design. A rough brief, however detailed cannot provide the right amount of material in this matter. The shape and size serve as an inspiration and is quite useful in creating the design. This also provides the idea of how coverage is required, the type of closure and other relevant data required. Since the cover is a preview of what lies inside, the better you know about it, the more relevant would be the sticker.

The placement determines the reaction

Why is the placement considered as an important factor? A product can be placed in any number of places across the globe. The placement is a vital factor because the consumers vary by location. The requirements and perception of the customers vary based on demographics and the outlet type. For instance, a potential target group in a supermarket will ideally look for economic and value for money products. The group in a niche outlet is more concerned about the quality rather than the cost. There could be considerable overlap in these categories, and the design should be neutral to handle both types of consumers.  The placement also provides a fair idea on the target group.

The color is the main attraction

There are two critical colors in the making of the label design. Both of them have a considerable effect on the success of the final product. The first should be the background color. This uniform entity would be a shade of the box or the package. This also could be the color of the sticker in case of bottles and jars. This color is generally given in complete contrast to the secondary tone as it should highlight the design. Companies have also experimented with gradient and coarse patterns to offer more emphasis to the entire design. The secondary palette is the actual designs which can more than one color. This could generally be an image or icon to represent the brand name or product. The real challenge lies in achieving the balance between all these shades.

The font should supplement the design

When we generally talk about design, we are thinking regarding lines and shades. The content is placed in the design at a much later stage. However, the font selection and placement is an essential part of the logo design. This not only applies to the product name, but also for the other allied information. Even the positioning of the accreditations plays a crucial role in the brand image. Every minute detail is important, and attention to them is the secret behind an effective label design.

The reviews are the stepping stones

Consumers have a different perception from the brand. They view and understand things differently and sometimes it is very much possible for the most innovative design to go unnoticed. The label design should be created keeping the consumer view in mind. This can be deciphered by conducting various surveys and feedback sessions. A group of reviewers from different segments can be assembled and utilized to gather feedback. They would serve as representatives of the entire target group. This activity will increase the chances of success of the sticker design. The branding team will get a thorough and more refined idea of the consumer requirements after a few survey sessions. Consumer reviews are the stepping stones of effective label design. Even the negative inputs can steer the brands in the right direction.

The bottom line

These are a few key factors which would help the graphic designers to create the most effective label design. These labels have proven to have significant influence in the defining the buying behavior of the consumers. It is true that factors like quality, cost, brand are some of the primary aspects that are considered by the clients while making a purchase decision. However, the sticker design has known to have turned heads and prompts the consumers to review the products. Once the product makes it to the list of options, the rest becomes history. Underestimating the role of this label in the marketing of the product can lead to more complications in the more extended period. Even the best products in the world require an effective sticker design. The design should be distinctive among the sea of similar products and prompt the consumers to experience it. It should be informative, exciting and fun to look. These ideas will take you closer to achieving the most creative and efficient design.

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Campbelljof is a Creative Head for Designhill, as well as a blogger and designer. He writes on topics concerning design, eCommerce, start-ups, digital marketing, and interactive content. His creative work has earned him several laurels over the years.