Showing up on reddit during the weekend, this LEGO Ad From 1981 demonstrates real emotional marketing that we can all learn from.
The ad doesn’t focus on the fact the child is a girl, the purpose of the creation or why they should build with LEGO. The ad focuses on what every child feels: “What it is, is beautiful.”

The ad focuses on how proud children feel of their creation, their satisfaction and happiness.

Emotional targeting at its best. Focus on what your product makes people feel.