There are so many reasons you would want someone to register for your site. Whether you have an e-commerce site and want to get users’ emails for your abandoned cart and email marketing blasts or you planned a webinar and want people to sign up through your landing page  - you want those users to register! It’s a great way to increase returning users and you can use it as a tool to increase purchases or other conversions you have for your site!

 ”The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%” -Marketing Metrics

Here are 9 Best Practices for registration form optimization- and at the end of this post you’ll get an update on our latest case study results for the Registration Page Test we ran with Piktochart!

1. Short Is Sweet

If you can reduce the amount of required fields you need in order for users to sign up, try it in a test.  The thing about people these days is that we have a lower attention span than a goldfish (As of 2015 research, we have 8.25 seconds attention span, and a goldfish has a full 9 seconds).

In that same research, statistics show that only about 28% of words are read on a page with over 593 words, but 49% of words are read on a page of 111 words. Just to put this into perspective, 593 words is longer than the amount of words in Taylor Swift’s song, Shake It Off, and 111 words is the first verse and chorus of that song.

This means we want to keep our registration page with a minimal amount of words, and a low amount of fields because we want people to:

a. Stay  attentive for long enough to register.

b. Feel assured it will end quickly and easily!

This is important to test and not just change on your registration page as it is dependent on your target audience. There have been businesses who have found that when you actually increase the amount of fields you get less registrations, but those who do sign up are more likely to become paying customers. So test and see how your audience responds, checking both registrations and final conversions.

If you find that you need to add more fields, and you cannot make it short and sweet – consider splitting your registration page into easy, simple steps over a few pages and keeping a progress bar so that users always know where they are in the process and how close they are to the finish line! (aka completing the purchase you oh-so-want them to make). If you do decide to test this, we recommend you set up event tracking on each button to track the progress of users through the steps. If there is a drop on a certain step – work on optimizing that page!

Nespresso wants a lot of information when you sign up, but they have a sleek progress bar at the top to tell you how far along you are!

2. Keep It Clean

When you want someone to do something on your page, you want to make sure they do only that and have no distractions. You want to make it clear that this is what you want them to do. It’s a simple website optimization technique – take away all distractors. As we saw before, data shows that many internet users do not have a strong attention span. That not only relates to time but also- oh look! A cute puppy and baby youtube video!….You get my point. Therefore, you want the least amount of distractors on your page so that people focus on doing what you want them to do: register.

Idealist.org does this by – when you hit “Sign Up” they bring up a light box that shades the entire page, leaving you with simple directions

Another tip to help focus your user is using an image that directs attention to the Call to Action you want them to click on or form you want them to fill out.

Mailchimp uses their mascot to help point you to exactly where they want you – registration!

 3. Personalize It

Part of registering for your site involves trust. The user needs to trust that:

1. You will not give out their private information.

2. You will not bombard them with emails that are not interesting to them.

3. Signing up will give them value.

4. You are a trustworthy and honest person and they want to join your community.

You can use geo-location to personalize a site,  meaning you show the user that you know where they are. This can appear in many ways. You can make a site in their language. You can put the currency of a product to their local currency. You can give a local phone number for support, or offer free shipping! All of these will help users want to register more!

When a company sees your IP and sees you’re international, letting you know they ship to you can really help!

4. Make It Easy

If you can spare your users the time to fill out the form, do so. For example, if you need an address, perhaps ask for a Zip Code – and then City and State are all filled out! Or use a drop down menu that guesses the completed outcome, so that people can stop typing early.

Idealist.org provides a drop down menu that completes city, state, and country, making entering your location extra easy!

5. Guide Your Audience

Nothing is more annoying than being told you are wrong about something when you didn’t have all the facts in the first place. You should be clear about what you want your user to do. If you write just “Username” and “Password” within the fields but the Password needs to be 7 characters long and include numbers and a capital letter, you’re going to need to tell the users about it, before they get that error message. There are different ways to do this. You can write it into the form field (showing them what you want them to do) or with small text or a question mark by the field.

Here you see the example of writing the guidelines into the form field

This Student Registration form writes their guidelines outside the fields in small text.

6. Social Sign Ups

The Big Dilemma. We discuss in our articles on CTAs and conversion optimization and how important it is to have just one call to action. But then there are Social Sign Ups, and if you offer the Facebook login, do you offer a Google +Login? and then you have two Calls to Action! But if someone doesn’t have a social login, or they prefer not to connect to their social profiles, do you also provide an email login as well?

Well, in this case we would start with considering your product. What information would be most useful for you? Are you providing a newsletter, in which case you’ll want an email? Or are you capable of providing notifications, etc on social profiles?

Next, if you found that you prefer collecting data and connecting with users via their social profiles, we would recommend researching your target audience. If your target audience is young and tends to connect with social media, consider putting only one social login option. If you have a range of audiences, consider placing on large call to action, and other options as text links below. Or if you want to put all three, which we considered doing, you can do so but give them equal priority so people can choose what they are interested in most.

7. Something Special For Mobile

Statistics from 2015 research show that Mobile Internet Surfing time is now passed desktop and other mediums, mobile at 51% compared to desktop at 42%. This shows you how crucial it is to be able to access your site from mobile. But the mobile experience is very different from the laptop experience. It is touch screen, the screen is smaller,  and the loading time can differ. Therefore, you should make sure you have a separate registration form specifically fit for mobile.

Mobile Registration with Email Login

Vine chose to break it down into two steps – giving you the option to sign up with email or social login, but giving them equal importance

8. Use Helpful Validation

Validation means when you make sure that your user has filled something out correctly, and if not, they get an error message. Error messages show up when someone forgets to fill something out, or they didn’t follow the directions correctly, or their phone number was entered in the wrong format and they get a message saying “Hey! Correct this!” This is the aspect of the registration process that a lot of us don’t think through but there are good ways to validate and there are not as good of ways. You can also have your registration page validate while an individual types it in to the box, or when the person hits the “submit” button. We recommend you think this out and match it to your page – whether you have a pop up alert, or small red letters near the appropriate field.

They tell you exactly what is wrong and where.

My favorite registration process is by Prezi and I’ll tell you why.

First of all, when you put in information, Prezi have these exclamations in green that interact with you and cheer you on. I wanted to fill out more info just so I could see what was waiting for me! They also use conversational language like “So what do you do?” which feels like they are really just trying to get to know you. Lastly, they give options to connect with LinkedIn or Facebook in case you are interested, but use text links so as not to give more than one call to action.

They use humor in their little exclamations, like “You’re on a roll!” which made me smile while going through the process as well – I won’t tell you all the text so that if you ever go through it, you’ll enjoy the surprises. But that’s not all – they have very clear Validation messages as well:

They show you what you got right with the green arrows and the green outline, and they show you what you’re missing with both a red line and an explanation. They keep true to their straightforward style by explaining to you why they want you to fill out that field – to give you a better experience! It feels personal and motivating.

The Registration page is that page in the process where a user decides whether they are sticking with you and want to get that added value, or not. So make sure that, from the homepage, your users know what they’re getting. Use these tips to make the registration easy, straightforward, and filled with the energy you want your users to feel!

And now, the moment you’ve all been waiting for…(*drumroll please*)…  The Piktochart Registration Test results!

Original:

Variation:

We designed a page that had less text above the fold, emphasized email more so than social log ins by moving them under the email registration, and kept the energy going from the previous page through the registration process with the bright colors, the fun mascots, and the big bright button. We kept the social proof (testimonials and relevant numbers) on the page below the fold for the information seekers who still weren’t sure.

We tried two different variations actually – one with the social logins below the email sign in, and one with the social logins beside the email registration – for equal focus.

Variation 3

Overall, these pages increased registration conversions by 14%!

What does your registration page look like and do you have your own registration best practices?

Earlier this year we discussed the importance of creating a mobile optimization strategy rather than just going responsive. Though responsive design is better than having your visitors pinch and zoom, assuming that consumers use desktop devices the same way they use mobile devices is fundamentally wrong. Consumers use their mobile devices for connectivity and quick content. In fact, 60% of local searches now originate from smartphones (Bizreport).

The bottom line: People use devices differently which means we HAVE to build different user journeys.

People need a better way to consume and experience mobile content, but many mobile experiences are still lagging far behind. Check out these 42 mobile landing page optimization tips to create better landing pages for your mobile visitors and continue reading this article to create better checkout flows for your mobile shoppers.

Mobile Checkout Metrics to Follow

To optimize your mobile checkout flow first identify your mobile visitor’s behavior.

• How much mobile traffic do you actually have? Start by identifying the amount of traffic you have on each device. How much percentage does mobile account for?

• What devices do they use?

• Which pages to they visit? Another important element is identifying the most viewed pages. This will help in both identifying the path mobile visitors take and most importantly saving you money. Instead of optimizing the entire funnel and spending a lot of money, you can optimize specific pages within the funnel that require your attention.

• Where is the biggest drop in the funnel? Many times you’ll find that mobile visitors actually dropout much earlier in the process than the checkout. Once you’ve identified those tricky pages you’ll be able to optimize those before you reach the checkout funnel.

• How many visitors complete a purchase on mobile? The most important number – what percentage of mobile visitors actually complete a purchase? This number will help us define goals and monitor our success.

12 Mobile Checkout Elements you Should Optimize

The most important elements of the mobile checkout optimization process aren’t just about the look and feel, but also the development and the emotional triggers. Below is a list of 14 mobile checkout optimization tips you can follow to optimize your mobile revenues:

1. Pinch & Zoom – More than 73% of consumers won’t return to a website if it doesn’t load properly on their mobile devices. Pinch and zoom is obviously off the table. Make sure your visitors do not see this type of checkout.

** Pro tip: Creating a mobile site from scratch can be expensive, and a responsive design probably won’t increase conversions. Use Banana-Splash to trigger personalized messages for mobile visitors and convert them in one touch.

2. Simplicity – Though 60% of local searches now originate from smartphones and tablets, this is not the case for checkouts (bizreport). People still fear mobile checkouts and do not feel safe using them which is why creating a simple, easy to use mobile checkout is crucial for higher conversion rates:

• Remove distractions
• Make your call to action buttons stand out
• Create a shorter checkout flow

3. Speed – Another crucial part of conversion optimization in general and definitely in mobile. Here are few numbers to give you an idea of the importance in reducing page load time and increasing site speed:

• In 2006 Amazon was already reporting a 1% loss in revenue per 100ms site load delay.
• 1 second delay in page load time leads to: 11% fewer page views, 16% decrease in customer satisfaction, 7% loss in conversions (aberdeen)
• 60% of web users say they expect a site to load on their mobile phone in 3 seconds or less. (Compuware)

Paste your website link in here and get some valuable tips on how to speed up your desktop and mobile site.

4. Registration – Probably the most debated question on desktop and mobile, requiring registration before a purchase, has it’s advantages and disadvantages. On one hand, by capturing your customer’s information you’ll be able to retarget them, create a better shopping experience and increase revenues in the long run (if you’re good at retention). On the other hand, registration creates a longer funnel that slows your customers down on the way to payment. Though you really want to register people before they checkout it could cause a large drop in your conversion rates. So, give users the opportunity to checkout without creating an account. If you simply cannot go without, try registering people with their facebook or Google accounts (Etsy example below), allowing them to click on one button and swiftly continue with their purchase.

5. Form fields and registration- During your checkout and registration process make sure you add vital fields only. As opposed to desktop in which most websites have both vital and non-vital fields showing, on mobile have only the most imperative fields to reduce noise and clutter. Don’t forget to disable autocorrect on certain fields (like addresses) and make sure your keyboards are field sensitive, for example when visitors are required to fill in their number they should get a numeric keyboard. The less information people need to fill in on mobile the more likely they are to convert. You can also break the process into a few short steps allowing it feel cleaner and easier. Essentially, it’s this:

vs. this:

6. Trust – Unfortunately most shoppers do not feel safe shopping on mobile web yet which is why your checkout page should include some social proof. The most common social proof techniques use trust icons, testimonials or reviews. In the example below the company made use of trust icons to ensure shoppers they can safely checkout on this site.

Dribble

1800Flowers also uses the Norton Secured and Secure Checkout trust icons on the top of the checkout page:

7. Showing Progress – Similar to the web experience, people like to feel their progress and know their journey upfront. Most visitors do not have the patience to complete a long checkout process and need an indication within the funnel showing them how far they have to go. Zalando uses a progress bar to show the user there are 4 steps within the checkout funnel.

8. Remove distractions – Online shoppers have a low attention span and get distracted easily. To reduce distractions and keep our customers shopping you must reduce the amount of links, banners and any other data that isn’t relevant in the shopping experience. All links such as help, shipping information and sales should open in a new window, and all information should be easily displayed above the fold so shoppers do not need to scroll in order to complete an action.

9. Checkout Access – Make sure people can enter their shopping bag and the checkout area easily from any page to complete their purchase quickly. While visitors browse items and add them to their cart, a good way to help them complete their purchase is by triggering a pop up that directs them to immediate checkout or ask them if they want to continue shopping.

10. Auto detect data – 62% of US online adults expect a mobile-friendly website and 23% expect their mobile experience to change based on location, according to Forrester’s US Mobile Mind Shift Online Survey. Prepopulate data into your forms and reduce the amount of action visitors must take to convert. Information such as the visitor’s state and city can be populated by simply getting visitors to fill in the zipcode field first.

11. Payment options – Giving customers the option to checkout in a few different ways will increase your conversion rates and social proof. By displaying logos such as checkout with Paypal or Amazon you increase trust as you are partnering with these well known brands and also allow your customers to checkout in their preferred way.

12. Quick Contact – During the mobile purchase customer may have questions or uncertainties. Fortunately one of the best features you can make use of within mobile is “Click to call” – allowing customers to instantly call you and ask their questions. If you have someone who can answer the phones and help your customers out, don’t miss out on this feature. If you do not have a person who can stand by the phones, a simple chat plugin can go a long way. In fact, 44% of respondents said that having a live person answer their questions while they were in the middle of an online purchase was one of the most important features a website could offer. Apple also offers a chat solution for its shoppers:

Taking the next step

There are many quick and simple tips for mobile checkout optimization. The most important element of mobile optimization is to constantly measure and test your results. As mobile traffic and search continues to grow, it is imperative to have a conversion optimization strategy that will allow you to grow and expand your mobile revenues.

More on mobile optimization:

• The mobile conversion optimization guide.

• 42 mobile landing page optimization tips

Following conversioner’s latest mobile optimization guide and article: Responsive design is NOT a mobile optimization strategy, we continue to talk about the digital experience on mobile.

In his latest webinar, Ian Everdell shared his knowledge on how to take advantage of the different experiences of the ever growing mobile population. To fully understand how to make the most of mobile we must first know when and where people use their mobile devices.

Mobile Usage

When we think about mobile, often you will hear that mobile users are people who are always on the go. May it be walking from work or buying groceries, they can devote a little bit of their attention to their messages or their web experiences. However, that is not always the case. According to Luke Wroblewski, there are more contexts in using mobile devices and “on the go” is only one of them; the others are more on the context of exploring and playing.

In Luke’s article, he showed a detailed insight on when and where people use mobile devices. And in comparison to desktop usage he states that: “While someone can certainly use a mobile device at a desk, there is a much wider set of contexts possible because mobiles are portable”

More mobile stats

There are lots of different ways people are using their devices and in different contexts. And all of this contexts are going to affect the way they use your digital properties. Aside from this, there is also a difference in the way we use our mobile devices depending on the time of the day. People use their devices more during early morning or late at night, whether it is reading the latest news or going with the second screen experience while watching TV in the evening. Later in the afternoon, most of us devote most of our time working at a desk-type online work. So understanding the times of the day that people are using your sites and from what devices they are coming from can influence the experiences that you are going to create.

Digital Experiences on a Mobile Device

There are four different experiences that people can have on their mobile devices:

1. Mobile Search
2. Mobile Email
3. Mobile Landing Page
4. Web Forms

By taking into account the best practices on mobile, we will be able to tailor those digital experiences to the mobile environment. First is mobile search, looking primarily on pay per click and search engine marketing. Then there is mobile email and how to get users to read and click emails that you are sending through your email marketing campaign. Then a look at landing pages in actual websites; which is, obviously, a huge part of the mobile experience. And finally it’s subset which is the actual forms.

So what are you doing to generate leads or develop a market online? To convert, most people have to go through forms. Through forms you actually get information on who they are, what they are buying, and what’s in it for them to give you your money. All of these are crucial parts and offers a different experience on mobile devices than when you have a keyboard in front of you with a desktop or laptop. If you want to check out more about mobile a/b testing technology and online marketing, you can view the entire webinar  here.

This post was written by Dennis van der Heijden

It is my great pleasure to announce the release of Conversioner’s first mobile optimization guide.

A recent study by Millward Brown showed that in average, consumers use 2.6 devices online to convert (tweet this). This stat demonstrates the importance of understanding user behavior and emotions- why do consumers use different  devices to convert? because different devices serve for different usages – Creating a mobile responsive site isn’t enough anymore. It is vital to start creating different user journeys for each device and audience.

Mobile optimization is the one area that has changed significantly over the last few years and will continue doing so throughout the years. What has been common knowledge or obvious tactics to convert mobile visitors into customers is slowly changing and proving to be less and less beneficial. It is no longer enough to simply make your desktop website mobile responsive. According to statistics in Monetate’s Q1 2014 Ecommerce Quarterly, in the first quarter of 2014, 11.6% of website visits were made from a smartphone. (tweet this) That’s an increase of 8.72% from the year before, indicating a continuing upward trend for mobile web browsing. Further more,  According to Forbes, 74% of people use their mobile phone to help them while shopping, with 79% making a purchase as a result of that search. Mobile optimization has never been more important, it’s time to lay down the foundations.

Read the Complete Guide to Mobile Optimization

What you’ll learn:

Chapter 1: The Basics of Conversion Optimization

What is conversion optimization? This is where it all begins. If you’re just starting out with optimizing your landing pages, pricing pages, mobile pages, check out process or any other part of your funnel give this short chapter a look.Understand the basics of conversion optimization, what doing conversion optimization really means and where to start.

Chapter 2: Crucial Mobile Numbers & Statistics

This chapter will arm you with all the crucial numbers and stats you should know. A look at these numbers will lead you into understanding the importance of mobile optimization, mobile user behavior and expectations. Don’t forget to share these stats with your team to get them on board.

Chapter 3: What is Mobile Conversion Optimization?

We’re hoping that by this chapter we’ll be preaching to choir. Assuming that a website that looks nice and functions well on a large screen will also do so on a smartphone is a glaring oversight that can lead to the loss of significant revenue. In this short chapter – understand the basics of mobile conversion optimization.

Chapter 4: Mobile vs. Desktop Optimization

There are 8 basic differences between mobile and desktop optimization, this will be the chapter you discover them and start getting a few crucial tips for immediate uplift on your mobile conversions.

Chapter 5: Where to Start

Okay, enough with the theory, time to get to work. Take a deep dive into your next steps in mobile conversion optimization – where to start, what metrics to follow, and the 3 most important elements you need to be tracking for mobile optimization. Follow these metrics closely to understand your audience better, track your results better and know where to start optimizing.

Chapter 6: Mobile Optimization Foundations & Tips

Once you’ve figured out what your mobile visitors are doing and understood the metrics, it is time to start optimizing. There are a few quick tips that require designing and developing for quick higher conversions on mobile. Whether you’re optimizing for purchases, email lists or signups, these tips can take your mobile pages to the next level. This chapter includes tips, and hacks to guarantee mobile conversions.

Chapter 7: Establishing mobile content

The biggest question the will keep coming up while planning your mobile optimization strategy is content. What content should my mobile site hold? It is the bsics of any good conversion strategy and it will determine the impact you get on your mobile site. As established in previous chapters, this chapter will emphasis the importance of creating different journeys per device and how to do so.

Chapter 8: AB Testing Your Way to Success

Now that you have your mobile strategy ready and your optimized versions ready to be launched, it’s time to start testing for conversions. This chapter will cover the best ways to run mobile conversion tests and feature an interesting case study which increased revenues by over 500%.

Read the Complete Guide to Mobile Optimization

Conversations on whether to build a responsive site or create dedicated landing pages are everywhere right now. Mobile traffic is rising and while marketers are trying to figure out which is the best way to address and test mobile visitors there are a few interesting statistics that can help path the way to higher mobile conversion.

One of our clients has been running a million dollar mobile campaign for over 2 years with a 0.79% conversion rate to purchase. The client was doing the same as the majority of companies are doing today – Using a responsive site to convert mobile Visitors into Customers.

Next week we will be publishing our complete guide to mobile conversion optimization. The guide will contain all the basics of conversion optimization, extremely important statistics on mobile purchase and a step-by-step plan to mobile conversion optimization.

Until then, in this post I want to focus on mobile optimization strategies and their content. The common discussion around mobile web optimization is whether to create a responsive site or  dedicated landing pages. The majority of sites today build their websites to be responsive, meaning they adapt their existing desktop version to a mobile and tablet version as you can see in the Mashable example below. A responsive design means your website basically recognizes the device your visitors are using and adapts itself to the right screen size so people can view the exact same content in a better resolution.

By far this is the most common way websites deal with mobile traffic today and it is problematic (to say the least) if you’re trying to convert people with it.

Understanding Mobile Visitors

On average consumers use 2.6 devices to convert online (millwardbrown). This means that each device, whether desktop, tablet or mobile is used for a different purpose and we use at least 2 of them before actually converting. This statistic shows us that we use difference devices for different purposes and that we need to create  different journeys for each device and design them to suit the user’s purpose. We don’t use desktop the same way we use a mobile device and more importantly, we use each device for a different reason. The key to mobile conversion is understanding what your users are looking for on each device, what your visitors need from your mobile site and what they need on your desktop site – it’s not the same.

Late last year we covered 7 important mobile statistics you should know about to increase mobile conversion. One of the most interesting numbers presented there was the fact that 40% of your audience will leave your site if it isn’t mobile compatible. In order to address this threat, you don’t have to turn your entire site into a mobile one, you need to find the specific pages your mobile visitors get to and optimize them.

Having a responsive site can be interesting for news sites and others that don’t have an actual call to action, but if you want to convert your mobile traffic and get them to complete a funnel, a responsive design will not help.

Case Study

About a month ago we finished the first round of tests on the mobile website I mentioned earlier. While their main desktop landing page was converting very well, the mobile site was doing poorly. The purpose of the mobile site was to get people to sign up for the client’s service and pay online for it. Their desktop homepage was responsive and although they removed the main image from the mobile landing page, their mobile version had the exact same form as their desktop version.

Following our research we understood that as opposed to the desktop site in which people spent much longer time getting to know the service and checking out different pages, on mobile, the visitors who were converting did so on the first try and did not visit many pages. The majority of people were “leaking” in the form part and didn’t make it to the second stage. We needed to create a quick and easier experience for mobile visitors.

The original mobile site contained a 5 step process, requesting ongoing information from the users. Each completed step sent the user to the next page with additional form filling requirements.

Mobile optimization process

Once we understood the clients mobile visitors better we took a longer look at a few important metrics:

• Bounce rate

• Mobile device report

• Funnel visualization

• Site speed report

• Keyword report

Each one of these metrics gave us a clearer insight to user behavior, leaks in the funnel and technical issues we can address that will increase conversion immediately. By understanding which pages visitors were using, what devices they are using, the load time and what people are actually looking for when they arrive on the site we were able to personalize the entire process.

7 mobile optimization steps:

1. Call to action – The call to action button was moved to a more prominent area, highlighted and was made more dominant as oppose to the original which was placed around a lot of text and said “continue”.

2. Reducing amount of pages – From a 5 page process we moved to a 3 page process with easier navigation. The field validation was simpler making it easier on users to complete the form.

3. Reducing form requirements – Reducing the amount of form requirements and keeping it at a minimum. The majority of visitors worldwide leave a website when they’re asked to fill out a form, by reducing the amount of fields more people completed the form.

4. Localization – By moving the zip code field to a higher place in the form, we were able to automatically fill in their address and reduce the amount of input visitors needed to fill in. Once a client entered their zip code, the rest of the address information was filled quickly enough.

5. Content – The content itself was optimized, offering the most valuable information on top and rearranging it according to its importance.

6. Expandable form – The form itself was redesigned so that only once you completed the first field would the next open up. This helped reduce friction and get people to complete the funnel quicker.

7. Technical fixes – The site required a few technical fixes that helped increase their conversion rate dramatically. After fixing the Google Analytics goals and locating the technical issues, such as specific browser compatibility issues, load time and others additional people were completing the funnel.

The results

The test ran for 2 weeks and had 100,000 experiment sessions. Divided between the original mobile page and the new variation,the original variation had a 0.79% conversion rate to purchase, while the new variation increased conversion rate to 4.62%. This meant that the company was now making 6 times the revenue it was making a month before.

So what’s better?

Every site is different. Each website has its own goals and audience and needs to adapt their mobile landing pages to suit their customers goals.

42% of marketers say that analyzing test results is the hardest part of conversion optimization. This statistic emphasizes the importance of testing strategies and not elements. Understanding why a test worked and having a clear goal for each test is crucial for being able to scale and continue testing. Testing elements leaves you with small incremental changes that are hard to learn from, while strategies giving your greater understanding of your audience and what they’re looking for. Remember, you have less than 2.6 seconds to convince people to convert. Understanding what your visitors need and want emotionally will help you create the right experience for your audience and increase your conversion rate dramatically.

What is your mobile strategy?

Is your site responsive, or do you have stand alone designs for your mobile traffic?