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Conversion optimization for mobile is more important now than ever. With more and more users going to mobile and using multiple devices, mobile is set to overtake desktop in the near future. It’s important that you have fully thought through your mobile conversion strategy separate from your desktop conversion strategy. Mobile users have come in a different state of mind and with a different goal. With Conversioner’s mobile optimization services, we help you identify and capitalize on your unique mobile landscape.
For the last few years mobile-friendly has been one of the biggest terms in digital marketing, but lately the landscape has been shifting from mobile-friendly to mobile-first. With an ever increasing number of people not only browsing on mobile but looking to buy, mobile conversion optimization services have to be an integral part of every digital marketing strategy.
Mobile Internet Users by the Numbers
Everyone knows the use of mobile devices is on the rise, but the actual numbers behind the increase are staggering. As is the extent to which people are using these devices, especially smartphones. According to research published in Monetate’s Q1 2014 Ecommerce Quarterly, in the first three months of 2014, a full 11.6% of website visits came from smartphones. Additionally:
With so many consumer-minded mobile users, the need for mobile conversion optimization may be somewhat obvious. But what isn’t obvious is how comprehensive mobile conversion optimization needs to be for the best possible results.
Mobile Conversion Optimization Has to Go Beyond Responsive Design
If you’re going to take one statistic away from this entire page, let it be this one: 40% of the visitors to your website will abandon it if it isn’t mobile compatible.
It’s true that this list has largely been factors that make mobile conversion optimization more difficult. However, smartphones offer many advantages to businesses. Mobile conversion optimization services can take advantage of capabilities like GPS location and mobile marketing messages.
The Right Team to Turn Visitors into Customers
At Conversioner, we understand the potential revenue mobile customers represent when it comes to your business. Our mobile conversion optimization services are designed to not only retain your mobile visitors, but to turn them into customers. We do this by taking a comprehensive approach to mobile conversion optimization. Our mobile conversion optimization services include: