Conversion optimization can be roughly divided in to two methods: Behavioral Targeting and Emotional Targeting. Behavioral targeting is about segmenting users according to their geographical location, their gender, age and footprints they leave online (their likes on Facebook for example). Emotional targeting is a new targeting method we developed in the past 4 years in…

Landing page optimization is all about testing, testing and more TESTING. Learn from our countless tests in the past 4 years and use these 17 tips to improve conversion on your landing pages.  

Conversion optimization is all about getting more out of your traffic. No matter what field you’re in, knowing your user’s emotional triggers can improve your ROI by hundreds of percents. This infographic explains a little more about the difference between emotional targeting and behavioral and also gives a little more insiht as to what converioner…

One of the most important steps in improving conversion on your landing pages, is designing a call to action  that will work. A call to action is an element on a web page that is meant to encourage the visitor to perform an action.  The most common type of call to action element is a…

Conversion optimization is one of the most powerful internet marketing techniques. It is the process of improving your wesbite to the point to which more and more visitors turn into customers. Conversion optimization leads to an increase in sales and leads without the need to spend more on attracting new users, but by simply optimizing…

The term was first coined by a revolutionary internet marketing company, Optemotional, which is incidentally the driving force behind conversioner.com. Emotional Targeting works at a very basic level- our sub conscious. Emotional targeting is based on the fact that 90% of our decision making is irrational and by using certain elements of copy and design…