Posts Tagged "behavioral optimization"

5 offline Tricks that will boost your online sales

Have you ever visited a casino that actually had a clock hanging on the wall? Probably not. Have you ever wondered why the essential food in the supermarket is located in the very back, forcing you to walk all the way through the store? These are just two elementary offline tricks used to boost sales.…

How We Increased Revenue By 300% Step by Step – Part 1

About a month ago I gave a speech about emotional conversion optimization at the Nextcase convention. The purpose of the talk was to introduce marketers to the  term of emotional targeting and get them considering their users feelings and triggers. I then received many questions and requests for additional user cases and explanation on emotional…