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Most of the time when we think about optimizing our branding method, we tend to be focused on our SEO keywords, content, headlines, images, colors and CTA buttons. All of these are highly important, but in this post I want to reveal the importance of micro-copy on conversions, and how using it correctly can increase…
Have you ever read a book that made you cry or laugh out loud? Although you are reading words on a page, they can bring about strong emotions in you as they paint pictures in your imagination. Words are a powerful tool that stirs emotions and can directly increase conversions. We can feel the impact…