CTA – call to actionBack to Glossary
CTA (call to action) refers to buttons on a website that are meant to persuade users to click on them in order to continue down the conversion funnel. Its main goal is an interaction (that could be a click or even a scan in the case of a QR code). Its success can be measured through the conversion rate formula, which calculates the number of clicks over the number of times that CTA was viewed.
What you need to know about CTA buttons
CTAs normally come in buttons that you can click. But before you start using the call to action buttons, it is advisable that you know what they really are. Normally, these buttons come in all sizes, shapes and colours. There is no one sized button that fits all of your actions. For this reason, you have the option of different sizes so you can choose one that suits your action every time it’s clicked
Selecting the Color of CTA buttons
Learn about other colors in our guide to color psychology.
Choosing what color to use for your call to action is both an art and a science. It is a science since certain colors are proven to evoke different emotions out of people. Red indicates passion and love; while green symbolizes peace, health and wealth.
It is an art because every situation calls for something slightly different. You want to make your page as aesthetically pleasing as possible and have the user’s eyes focus in on the CTA. For example, if your landing page has a lot of green elements, it is not a good idea to use a green button. This will not stand out. A good strategy is to test different versions of color, shape, and size and choose one that really suits the situation. Use your artistic sensibility to choose options, and then apply scientific methods to determine which is the best choice.