Retargeting – How retargeting worksBack to Glossary
Retargeting allows getting back visitors attention and interest. This in turn, helps website owners to regain connections with those visitors who may not have stayed on their website very long or those who didn’t complete a checkout for a product they showed interest in.
This can result in recovered abandoned carts and increased number of paying customers.
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How retargeting works
Retargeting with Advertisements
When visitors return to your website, they are met with advertisements tailored to their interests. These interests are discovered by tracking the visitors’ searches from when they last visited your website. But it’s not only limited to advertisements on your website. You can send emails to your customers with the specific information they are looking for.
This is how we increased revenue by 300% using emotional targeting.
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