Retargeting – How retargeting works

Back to Glossary

retargetingRetargeting uses cookies to track users’ history and past searches and contact them later with related offers and advertisements.

Retargeting allows getting back visitors attention and interest. This in turn, helps website owners to regain connections with those visitors who may not have stayed on their website very long or those who didn’t complete a checkout for a product they showed interest in.

This can result in recovered abandoned carts and increased number of paying customers.

Get more insights on emotional targeting.

How retargeting works

To retarget a visitor, a web developer will need to place a special JavaScript code called retargeting tag within your website. The code places hidden cookies and saves them in the visitor’s browser. Cookie’s are bits of data about a user. Cookies are triggered when a visitor revisits your page, and allow your website to recognize that visitor when he return.

Retargeting with Advertisements

When visitors return to your website, they are met with advertisements tailored to their interests. These interests are discovered by tracking the visitors’ searches from when they last visited your website. But it’s not only limited to advertisements on your website. You can send emails to your customers with the specific information they are looking for.

This is how we increased revenue by 300% using emotional targeting.

Check our our blog for more insights on conversion optimization

Rate this post

Contact Us