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Have you ever thought about the effect the color of your landing page has on your visitors? With the average time on page decreasing from year to year (now 2.4 seconds), we have a limited amount of time to convince our site visitors to stay and convert. Our brain processes images and colors much quicker…
A while back we discussed “Anchoring” the emotional trigger used by Steve Jobs, that increases conversion rates time after time and helped sell millions of iPads. Similar to Anchoring, there are many other psychological triggers that affect our decision making process we aren’t aware of. The one we’ll discuss today is Loss Aversion, “discovered” by…
We’ve just completed the first round of tests for one of our latest clients. Below are results, and more importantly, the methodology of this test to help you build the right test plan for your product. The test subject: A social e-commerce platform. A service that allows you to sell your products on social networks,…
In the early 70’s psychologists Kahneman and Tversky had defined the term “anchoring”. Anchoring is basically the tendency of people to rely on the first piece of information they receive and use that to make their anchor in decision-making. Once the anchor is set, all decisions are made according to it, regardless to whether it…
Conversion optimization can be roughly divided in to two methods: Behavioral Targeting and Emotional Targeting. Behavioral targeting is about segmenting users according to their geographical location, their gender, age and footprints they leave online (their likes on Facebook for example). Emotional targeting is a new targeting method we developed in the past 4 years in…
The term was first coined by a revolutionary internet marketing company, Optemotional, which is incidentally the driving force behind conversioner.com. Emotional Targeting works at a very basic level- our sub conscious. Emotional targeting is based on the fact that 90% of our decision making is irrational and by using certain elements of copy and design…
It all started when I wanted to buy a new Mac. I went into a store, checked a few models and decided on the new Macbook Pro. I got an attractive offer and yet I still wanted to check the price at the official store, where I saw the exact same model but at a…
As 2016 approaches, and we prepare to bid adieu to 2015, we took the time to look back and reflect on everything we’ve learned and written about this past year. 2015 was filled with guides to AB Testing, UX Design, and Psychological triggers. We dug deeper into landing page optimization, ecommerce, mobile and b2b optimization,…