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I recently got back from speaking at Optimizely’s event Opticon in San Francisco which had some really interesting and valuable content going on and some really cool speakers (not referring to myself!). One thing that kept coming up on all sessions and appeared to be on everyone’s agenda was how to get ideas for tests.…
Earlier this year we discussed the importance of creating a mobile optimization strategy rather than just going responsive. Though responsive design is better than having your visitors pinch and zoom, assuming that consumers use desktop devices the same way they use mobile devices is fundamentally wrong. Consumers use their mobile devices for connectivity and quick…
Do you know the answers to these questions about your customers? What is their greatest dream in life? What upsets them or makes them happy? What are their values and fears? What are their hobbies? The foundation of marketing is the process of identifying, meeting, and satisfying customer wants and needs. In order to meet…
Building a conversion optimization strategy is a process. You’ve spent time on tracking, analyzing, building a hypothesis and building your test. Moments before you launch, take the time to go over the following AB test checklist to make sure you have everything you need and to ensure your test results are meaningful and scalable. Everything…
I started skydiving about five years ago, everyone thought I was crazy. It started out as a one time thing, “just an experience” is what I told everyone. But the moment I stepped out of that plane, I knew it was over. This is who I’m going to be – a skydiver. Skydiving is all…
It started in ancient greece. Developing different medical theories, Hippocrates searched and identified 4 basic personalities that affect human personality traits and behaviors. These are commonly referred to as the Four Temperaments. For Hippocrates, the four temperaments had to do with culture, health and understanding the reasons for different behaviors among mankinds. By categorising his…
By now you’ve probably been asked about this dress a few hundred times. What started as a simple question on Tumblr has turned into a worldwide debate. One random image of a dress has managed to get everyone confused. Thousands of people, looking at the exact same image, see it differently. Either as a blue…
Use our conversion optimization guide for beginners to improve and improve and improve your website’s performance and push your limits even further. “To improve is to change; to be perfect is to change often.” said the great Winston Churchill. But simply changing is not enough. When optimizing websites you need to know you’re changing…