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You are about fill out a long and detailed web form that will allow you to check out and order the book that you were looking for. You realized that some of the fields on the form don’t really want to cooperate with you. Yes, you entered your zip code correctly, but maybe you should…
Did you know that in average, content featuring images has 94% more total views than content without images*? According to the picture superiority effect, images are better remembered than words. This effect has been demonstrated in numerous experiments, and the effect becomes more dominant with age. The power of this fantastic effect allows you to use images in…
A while back we discussed “Anchoring” the emotional trigger used by Steve Jobs, that increases conversion rates time after time and helped sell millions of iPads. Similar to Anchoring, there are many other psychological triggers that affect our decision making process we aren’t aware of. The one we’ll discuss today is Loss Aversion, “discovered” by…
Choosing the right place to start your optimization process is a super important decision. With so many conversion strategies and methods out there it’s hard to know where to start and how. Where to start: It is customary to divide the user flow into Upper funnel (i.e banners, landing pages, lead generation) and lower funnel…
Statistics on registration forms are pretty grim: 86% (!) of users leave a page instantly when they’re required to fill out a form. Thanks to hundreds of lead generation/signups tests we’ve done in the past 4 years, we’ve come up with various tips and tricks that can help reduce abandonment rate significantly and improve the…