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Most of the time when we think about optimizing our branding method, we tend to be focused on our SEO keywords, content, headlines, images, colors and CTA buttons. All of these are highly important, but in this post I want to reveal the importance of micro-copy on conversions, and how using it correctly can increase…
Conversion optimization isn’t just about the color or size of a button. Knowing that your call to action button works better when it’s green and not red is nice, but what can you really learn from it? How can you harness that information to a much wider marketing strategy? Optimizing is about testing strategies and…