Posts Tagged "emotional triggers"

Rational Vs. Emotional Triggers in Online Marketing – Which Approach is Better?

An Ikea advertisement shows a mother and son (about 9 or 10 years old) going into an Ikea store where the son…

How to Leverage Trust to Increase Landing Page Conversions

It all started when I wanted to buy a new Mac. I went into a store, checked a few models and decided…

How to Evoke Trust on Your Landing Pages

“To be trusted is a greater compliment than being loved.” -George MacDonald According to the Merriam-Webster Dictionary, trust is the “ belief…

Step-By-Step Guide To Creating A Marketing Persona

Do you know the answers to these questions about your customers? What is their greatest dream in life? What upsets them or…

How to Convert more Customers Using 4 Basic Personality Types

It started in ancient greece. Developing different medical theories, Hippocrates searched and identified 4 basic personalities that affect human personality traits and…

10 Psychological Triggers To Boost Revenues

Humans are emotional creatures.  Our emotions drive our purchasing decisions, which is why the majority of our posts focus on the fact…

5 Landing Page Tips: Landing Page Critique Round 3

This is round 3 of landing pages overviews. In my previous landing page overview posts I discussed Adobe’s and Shutterstock’s landing pages.…

How to increase revenue using Maslow’s hierarchy of needs

Does your landing page fulfill your customer’s emotional needs? Picture yourself watching a program on TV and the commercials that accompany it.…

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