Posts Tagged "landing pages"

How To Lose $3 Billion & Feel Good About It

In one of my recent posts I discussed the fact that 90% of our decision-making in life is irrational and that marketers could use this fact to benefit their marketing efforts. Why am I telling you all this again? Because Evan Spiegel (Snapchat’s CEO) just acted as a live case study to prove it. 23…

How and Where to Start Optimizing to Increase Your Conversion

Choosing the right place to start your optimization process is a super important decision. With so many conversion strategies and methods out there it’s hard to know where to start and how. Where to start: It is customary to divide the user flow into Upper funnel (i.e banners, landing pages, lead generation) and lower funnel…

11 steps for creating the best converting registration forms

Statistics on registration forms are pretty grim: 86% (!) of users leave a page instantly when they’re required to fill out a form. Thanks to hundreds of lead generation/signups tests we’ve done in the past 4 years, we’ve come up with various tips and tricks that can help reduce abandonment rate significantly and improve the…

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