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It doesn’t matter how many years of product management you’ve got under your belt, when it comes to defining pricing strategies for your product, you’ll always face unsolvable dilemmas. I’m sure that you’ve come across some of the dilemmas mentioned below: My product is awesome. Should I charge more than my competitors for it? My…
There are many elements to take into account when creating a pricing page. From strategy to messaging and finally the design, each element has an active and important role in converting visitors into paying customers. Below I have divided the building of a pricing page into 2 main categories: The strategy and the design. Each…