Lets get in touch
We’re excited to hear from you! If you have a question, an idea or if you just want to say hi!
Logic, discounted prices, good quality at cheap rates are some tricks that you often use to sell your product. It might help to an extent, but it is doomed to backfire as such tricks do not yield long-term customer loyalty. Research backs this as well. It suggests that marketing that stands on the pillars of…
An Ikea advertisement shows a mother and son (about 9 or 10 years old) going into an Ikea store where the son seems to expertly choose furniture pieces. They eventually make their purchase, load the furniture in the truck, and in the next scene, a young gentleman is seen telling his mother, “Mum, I’m only…
Last month we completed our first round of optimization with Piktochart. For those of you not familiar with the product (you should check them out), Piktochart is one of the top infographic tools in the world. With hundreds of creative templates, it allows marketers without design experience to create productive, professional infographics in minutes. We’ve…
When people venture into AB testing they have a set agenda, like increasing registrations or downloads for example. All efforts are dedicated to increasing that one KPI and running different AB tests to improve it. For me, conversion optimization has always been about more than just optimizing that one KPI. It’s about running meaningful tests…
A few weeks ago we finished running our first rounds of conversion optimization tests for one of Asia’s dating sites. One of the most important and unique things about emotional conversion optimization is the possibility of increasing revenue right from the first step of your funnel before starting to optimize the checkout process. In less…
These days, the online world is progressing towards an automatic one – commonly referred to as personalization. Segmenting traffic according to browser information, time on site, geographical location, age and other behavioral data that allows the more advanced companies to personalize their shopping experience and user journeys. For instance: a site can detect a visitor…
Fact: In 2013, 50% of potential customers online abandoned the checkout page without completing their purchase. (tweet this) (more facts) The bottom line: In less than 1 month, a top fashion ecommerce site increased its revenues by 86% and their average revenue per visit by 117%. What: Conversioner teamed up with one of the top…
Showing up on reddit during the weekend, this LEGO Ad From 1981 demonstrates real emotional marketing that we can all learn from. The ad doesn’t focus on the fact the child is a girl, the purpose of the creation or why they should build with LEGO. The ad focuses on what every child feels: “What…