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“To be trusted is a greater compliment than being loved.” -George MacDonald According to the Merriam-Webster Dictionary, trust is the “ belief that someone or something is reliable, good, honest, and effective”. Trust is an important emotional trigger because if a visitor does not believe you are reliable, good, honest, or effective, they are not…
As the holiday season approaches, many stressful customers will be looking for quick and easy solutions for their holiday gifts. This year, holiday season sales are predicted to break the record and make $83 billion, including Cyber Monday which is predicted to generate $3 billion in sales. As clearly seen, the numbers keeping rising and…
Oftentimes the hardest part of testing is deciding what needs optimizing and where to get started. As a matter of a fact, 63% of marketers optimize websites based on intuition (MarketingSherpa). There are many ways and techniques to locating the leaks in a funnel, finding the pitfalls and then testing them. Fortunately we have a…
We have been getting a lot of requests to take a deeper look and map out the way to create high converting B2B landing pages. Though a landing page is a landing page, when it comes to B2B landing pages there are many different emotional triggers and nuances to take into account which is why…
There are so many reasons you would want someone to register for your site. Whether you have an e-commerce site and want to get users’ emails for your abandoned cart and email marketing blasts or you planned a webinar and want people to sign up through your landing page - you want those users to…
Email marketing is an essential part for every conversion optimization strategy. It has long been used to reduce cart abandonment, increase returning customers and of course build and maintain a relationship with customers. Email marketing also has a large return of investment and over 86% of subscribers say they find them useful. In fact, the…
I’ve been trying to explain my job to the people in my life, and to clients who know they need conversion optimization, but don’t quite have a grasp of what it really means. Metaphors and similes are a great way to introduce someone to a topic they are unfamiliar with – by comparing it to…
Have you ever read a book that made you cry or laugh out loud? Although you are reading words on a page, they can bring about strong emotions in you as they paint pictures in your imagination. Words are a powerful tool that stirs emotions and can directly increase conversions. We can feel the impact…