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A while back we discussed “Anchoring” the emotional trigger used by Steve Jobs, that increases conversion rates time after time and helped sell millions of iPads. Similar to Anchoring, there are many other psychological triggers that affect our decision making process we aren’t aware of. The one we’ll discuss today is Loss Aversion, “discovered” by…
In one of my recent posts I discussed the fact that 90% of our decision-making in life is irrational and that marketers could use this fact to benefit their marketing efforts. Why am I telling you all this again? Because Evan Spiegel (Snapchat’s CEO) just acted as a live case study to prove it. 23…
Choosing the right place to start your optimization process is a super important decision. With so many conversion strategies and methods out there it’s hard to know where to start and how. Where to start: It is customary to divide the user flow into Upper funnel (i.e banners, landing pages, lead generation) and lower funnel…
When it comes to conversion optimization there are many rules, techniques and AB test checklists you should follow. The hardest part in CRO is deciding what to test – finding the leaks in the funnel, coming up with hypotheses, prioritizing tests and getting the team on board. Miss out on one of these steps and…
We’ve just completed the first round of tests for one of our latest clients. Below are results, and more importantly, the methodology of this test to help you build the right test plan for your product. The test subject: A social e-commerce platform. A service that allows you to sell your products on social networks,…
This year’s ‘Black Friday’ was the first online shopping day with the total of $1.2 billion in sales. That’s a 15% increase since last year. In the past we’ve written about the growth in online shopping and most importantly the mobile traffic shopping growth and as things are getting serious with the holiday season approaching…
Have you ever bought something you don’t need? While we like to think our decision makings in life are driven by reason, neuroscience marketing research has shown us time and time again that 90% of our decision makings are irrational. There is a vast business potential in understanding irrational decision making. Think about all the…
In the early 70’s psychologists Kahneman and Tversky had defined the term “anchoring”. Anchoring is basically the tendency of people to rely on the first piece of information they receive and use that to make their anchor in decision-making. Once the anchor is set, all decisions are made according to it, regardless to whether it…