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Conversion optimization isn’t just about the color or size of a button. Knowing that your call to action button works better when it’s green and not red is nice, but what can you really learn from it? How can you harness that information to a much wider marketing strategy? Optimizing is about testing strategies and…
Showing up on reddit during the weekend, this LEGO Ad From 1981 demonstrates real emotional marketing that we can all learn from. The ad doesn’t focus on the fact the child is a girl, the purpose of the creation or why they should build with LEGO. The ad focuses on what every child feels: “What…
In our latest post we discussed the importance of creating a complete funnel. Whether it’s creating banners which compliment the landing page or adding thank you pages to the process, there are many ways to create an holistic experience for your user that will increase conversion. Many people are reluctant to add an additional step…
We don’t like to think of ourselves as irrational creatures. We may think we’re being rational while making decisions and are considering all the options objectively, but science keeps proving us wrong again and again. Tversky, & Kahneman have demonstrated several ways in which human judgment and decisions differ from the rational choice theory, meaning: our…
In my previous post I started discussing emotional conversion optimization and its value in increasing revenue. Following the questions and requests I received from the convention I decided to present one of our case studies and explain step by step how using emotional triggers can increase your revenue extremely. As you know, we were discussing…
The post’s headline is its most important element. That’s a fact. If your title isn’t interesting people won’t click on it and then, no matter how amazing your last in-depth research is or how valuable your step-by-step guide to customer acquisition is for marketers, no one will click on your link to read it. There…
About a month ago I gave a speech about emotional conversion optimization at the Nextcase convention. The purpose of the talk was to introduce marketers to the term of emotional targeting and get them considering their users feelings and triggers. I then received many questions and requests for additional user cases and explanation on emotional…
Have you ever thought about the effect the color of your landing page has on your visitors? With the average time on page decreasing from year to year (now 2.4 seconds), we have a limited amount of time to convince our site visitors to stay and convert. Our brain processes images and colors much quicker…