Top 2014 Conversion Optimization Statistics (Infographic)

Dec 03, 2014

It’s that time of the year again when everyone rushes to sum up the year and plan for the next. So these past few weeks we’ve been working on getting as many numbers as possible to understand the current conversion optimization statistics. Understanding what marketers are doing, how shoppers are behaving, what devices people are converting on and more importantly what to look forward to in 2015 can be a crucial part of your plans for the upcoming year.

There are some very interesting numbers coming up from this year’s companies and spenders:

  • 63% of marketers optimize websites based on intuition & best practices. (tweet this)
  • 73% of companies have no idea why consumers abandon their shopping carts. (tweet this)
  • Poor A/B testing methodologies are costing online retailers up to $13bn a year in lost revenue. (tweet this)

Here’s what you have to look forward to in the conversion optimization statistics infographic we created:


  • What marketers are doing

  • How Customers Are Spending

  • Conversion by traffic

  • Conversion by Devices

  • Mobile Apps Numbers

  • Where & When to Invest in Social Marketing

  • Making Videos Convert

  • Retail Numbers and Stats


  • What’s next?

Conversion Optimization Statistics

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Top 2014 Conversion Optimization Statistics (Infographic) 5.00/5 (100.00%) 10 votes
Talia helps businesses build and execute their conversion optimization strategies, using emotional targeting, consumer psychology and behavioral data to generate more revenues, leads, engagement and sales . Tweet to her at @taliagw
  • Jennifer Sheffer

    Great infographic! Amazing to learn that 73% of consumers are more likely to convert after watching a video. Mostly I find videos very annoying, but I guess it’s not all about me ;)

  • Ivan Burmistrov

    Could you provide web links to the sources of statistics, please?

    • Talia Wolf

      Sure Ivan, all sources are names above. Is there a specific stat you’re interested in? I’d be happy to send you the exact link.

  • Gil Chen-Adani

    great info! is the same info available for 2013? it would b great to compare – in order to better undersatand the trends. thanx!

  • Or Moshkovitz

    Talia, thanks for this lovely infographic :)