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Oftentimes the hardest part of testing is deciding what needs optimizing and where to get started. As a matter of a fact,…
Email marketing is an essential part for every conversion optimization strategy. It has long been used to reduce cart abandonment, increase returning…
When people venture into AB testing they have a set agenda, like increasing registrations or downloads for example. All efforts are dedicated…
I recently got back from speaking at Optimizely’s event Opticon in San Francisco which had some really interesting and valuable content going…
Earlier this year we discussed the importance of creating a mobile optimization strategy rather than just going responsive. Though responsive design is…
Do you know the answers to these questions about your customers? What is their greatest dream in life? What upsets them or…
Building a conversion optimization strategy is a process. You’ve spent time on tracking, analyzing, building a hypothesis and building your test. Moments…
I started skydiving about five years ago, everyone thought I was crazy. It started out as a one time thing, “just an…