Author Archive

Figuring Out What to Test: 9 Experts Share their Methodologies

Oftentimes the hardest part of testing is deciding what needs optimizing and where to get started. As a matter of a fact,…

Email Marketing: 5 Ways to Get More Email Subscribers

Email marketing is an essential part for every conversion optimization strategy. It has long been used to reduce cart abandonment, increase returning…

How to Consistently Grow Your Conversion Rates with Emotional Targeting

When people venture into AB testing they have a set agenda, like increasing registrations or downloads for example. All efforts are dedicated…

4 Meaningful Landing Page AB Test Ideas to Run Today

I recently got back from speaking at Optimizely’s event Opticon in San Francisco which had some really interesting and valuable content going…

Mobile Checkout Optimization: 12 Steps to Success

Earlier this year we discussed the importance of creating a mobile optimization strategy rather than just going responsive. Though responsive design is…

Step-By-Step Guide To Creating A Marketing Persona

Do you know the answers to these questions about your customers? What is their greatest dream in life? What upsets them or…

AB Test Checklist: Everything You Need to Check Before Launching

Building a conversion optimization strategy is a process. You’ve spent time on tracking, analyzing, building a hypothesis and building your test. Moments…

3 Ways Skydiving Made Me Better at Conversion Optimization

I started skydiving about five years ago, everyone thought I was crazy. It started out as a one time thing, “just an…

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