Here’s how we improved conversion to signups by 316%
We’ve just completed our first round of a/b testing with emaze and are excited to share the results: by using emotional triggers on emaze’s landing pages we managed to increase sign ups by 316%.
In the past 6 years we’ve developed a unique methodology that helps us profile users emotionally and trigger these emotions into action in less than 2.8 seconds. This methodology is called emotional targeting, and using it allows us to improve ROI and conversion by hundreds of percent.
The process itself involves an in-depth research that studies market trends, opportunities, strengths and weakness of the brand and most importantly a psycho emotional study that helps us profile emaze’s (in this case) users.
Lets review the test:
Emaze is an online presentation platform that allows you to create fun, fast and easy presentations.
emaze’s immediate goal is to increase signups and improve the quality of the leads, resulting in more people creating presentations and using the platform.
emaze is sending all their traffic to their homepage:
Following an in-depth emotional research we established several emotional profiles of users, and created landing pages to go with.
Each landing page addresses a different type of emotional profile and uses different emotional triggers (such as copy and design) to motivate the users to sign up and use emaze.
The research also showed we should avoid using technical terms, deliver a simple and clear message regarding the product in order to minimize friction and help users relate and want to use it.
Below are screenshots of two dominant landing pages we created: “Jack” and “Jill”
Page #1: Jack
Page #2: Jill
So far we have seen an increase of 316% in signups and an increase of 114.36% in usage of the platform.
The introduction of emotional triggers to this test boosted conversion rate by over 300%, which is only the beginning.
3 steps to improve conversion the emotional way:
- Decision Making: 90% of our decisions are made based on emotion. Our emotions are the ones that guide us on the daily basis and help us decide if want something or not. Understand what your product makes people feel, what emotions it triggers and then use these emotions to lead your users into action with your copy and design.
- True Colors: Some colors make us feel happy, sad, annoyed, excited and much more. Use colors to motivate people into feeling something towards your product.
- Messaging: Most people have zero patience or time for new products. Make sure your users understand the essence of your product in less than 7 words.
In the meantime, place your bets:
Which page do you think is winning, Jack or Jill?