Analysis – for Web AnalyticsBack to Glossary
Analysis is a macro and micro market assessment tool that provides businesses with data about different metrics. For web analytics, these metrics typically include conversions, number of sessions, bounce rates and so on. Analysis also involves reviewing political, economic and market factors likely to affect the normal functioning of an industry.
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Reasons for carrying out analysis
The primary reason for conducting analysis is to gain insight into what is happening in a given situation in order to make more informed decisions on how to proceed. Here’s some of our analysis that led to a 316% increase in signups for one of our clients.
If you don’t perform the proper analysis, you are making decisions blindly. One of the most popular tools in the field is Google Analytics, which helps companies extract relevant pieces of information to achieve growth.
Types of Analysis
There are two standard forms of analysis: qualitative and quantitative. Qualitative involves understanding the users and the market from a subjective point of view. This can be based off of history, intuition, understanding, and more. Quantitative involves understanding trends from numerical data. Often time in conversion optimization, qualitative analysis drives hypotheses and then quantitative analysis proves them right or wrong.
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