Bounce Rate – Website Bounce RateBack to Glossary
Bounce Rate is the percentage of visitors who enter a website and leave without viewing any of its inner pages. The statistic serves as a good indicator of how effective a website is at encouraging its audience to browse beyond the landing page.
Learn from these ten landing page examples to decrease your bounce rate.
A small bounce rate is healthy; not everyone who lands on your website are looking for your specific product. However, if your bounce rate is high, especially on certain pages, you should evaluate your messaging to make sure that you are being clear enough and giving your audience what it wants & needs.
What leads to a high bounce rate?
There are several factors that contribute to a high bounce rate. Often times if a website has a slow load time, the user will simply leave. Additionally, if the message on a sites landing page or homepage is not clear enough, the user will be hesitant to continue towards the inner pages.
Optimize your landing with these easy steps.
There are several fairly simple fixes that you can use to lower your bounce rate:
- Make sure your load time is no longer then 2 seconds. Most users will not wait longer to view a site, and load time is one of the most influential factors in bounce rates.
- Using clear design and text that explain exactly what your site offers is key to getting more users to explore your inner pages. If your users don’t understand what your site is about and how it can benefit them, they might not take the time to read more and find out.