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data-overload-2Data is absolutely essential for making decisions.  Data can tell you who your most valuable customers are, it can tell you what your best selling product is, and it can tell you whether your marketing is worth it.  Without data we are running blind, however not all data is meaningful.

One of the easiest ways to get data for your website is to set up Google Analytics.

Data is measured, collected, reported and analysed. Each and every step is 100% necessary.  Skipping any one of them means that whatever you end up with is drivel.  If it all feels like a lot, don’t worry! There are a lot of tools to help you out.

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