Email marketing – how it benefits conversionsBack to Glossary
Email marketing is direct marketing to people through email. These marketing emails can include targeted advertisements, newsletters, promotions and coupons, product information, products of interest, upcoming events, and more. Any email sent to someone in the hopes of gaining him or her as a client or customer, is referred to as email marketing.
Whom To Market To With Email Marketing
Emails for the purpose of marketing are sent to subscribers gained from opt-in lists, current customer databases, or sold customer email lists. This is why it is important to capture your customers’ emails whenever you can.
The Benefits of Email Marketing
Email marketing is one of the easiest and most effective ways to market your products or services. It is more cost effective than most other advertising campaigns since it only involves electronic mail. It is extremely effective in creating more conversions because the people you are emailing are people who have already shown an interest in your product or may already be a customer. Additionally, many of the popular email marketing platforms offer analysis on your emails, such as open rate, click through rate, etc.
Why use email marketing?
Email marketing can help to build trust among your current customer base, increase sales and conversion rates, and gain a larger customer base.
There will always be a higher conversion rate when advertising to your targeted market and marketing through emails is the most targeted form of marketing.
Want to increase your profits by 95% with customer retention? Read our post and learn how.