Goals – how goals help marketers

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Some common marketing goals include an increase in sales or downloads, or an increase in subscribers to your newsletters or other services you offer. Some other common marketing goals include gaining more traffic or gaining a better reputation for your business. Having goals and tracking them helps to ensure your business is making progress and moving in the right direction, and thus achieving what you want.

Learn how you can achieve your goals by developing a landing page strategy that works.

How to define and measure your goals

The marketing goals that you set should be specific, measurable, realistic, and commit to a time-frame.

Some examples of well defined goals are:
1. I would like to gain 100 more visitors by next week.
2. I need to achieve 4 subscribers by next month.
3. I want to generate 4 more sales in 2 weeks.
You need to be as specific as possible in order to create the mist effective marketing strategy to help you in achieving your goals. Simply having goals such as gaining more traffic and sales will not suffice.

Read more about properly defining your goals.

Types of goals you can define in Google Analytics

Goal categories in Google Analytics include Revenue, Acquisition, Inquiry, and Engagement. These are the larger business objectives that inspire your goals. Google Analytics offers the following goal types: Destination, Pages per session, Duration, or Event goals.

  • Destination is when a specific url or web page has loaded and displays a message.
  • Pages per session are the amount of screens that have been loaded or viewed during a specific session.
  • Duration is the amount of time spent in a session.
  • Event goals can include an ad that has been clicked or a social media share such as a Facebook “like”.

Check out our blog to get more ideas on how to achieve your goals

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