SEO – What is SEO?Back to Glossary
SEO stands for search engine optimization and it defines the process of helping your website become more visible to search engines and rank higher among the SERPS. The higher up on the search engine result pages you website is listed, the more likely your customers or end-users will choose to click on your site to view your information and products. “The most trusted websites, with the best and most relevant content, are supposed to be the ones listed at the top of the results pages” says Idan Ben-Or, professional SEO expert.
How is SEO used by internet marketers?
Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of SEO. They try to discover the way each search engine works, and learn the popular keywords people search for. The goal is to gain as many visitors or traffic as possible. The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta tags and descriptions, writing great web page titles and keyword dense content, and creating natural back links to their websites. All of these steps help to gain organic traffic to your website.
Learn about SEO and PPC here.
Check out our blog to get more information about how to optimize your website