Social LoginsBack to Glossary
Social logins are buttons produced by social media platforms such as Facebook, twitter and Linkedin that allow users to login to your website using their already made profile with the press of a single button.
Using social logins can be an advantage because it lowers the barrier of entry, if they’re already logged in to a social network. People like one step funnels that allow them to quickly log in and out. Putting social login buttons in a prominent place can also be useful for trust purposes, since people trust the networks they are already a part of.