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Google Analytics is a valuable tool that any marketer can use to optimize their content, website and overall campaigns, but there are still some pitfalls to the greatest free analytics tool on the web. There are two main ways your GA data can actually mislead you: (1) the metrics themselves have flaws and (2) the…
Setting up a website without proper tracking is the equivalent of being lost in the woods without knowing you’re in the woods. If we do not know where we stand how can we get to where we want to go? The following Google analytics guide will serve as a roadmap to avoiding common mistakes, ensure…
When it comes to conversion optimization there are many rules, techniques and AB test checklists you should follow. The hardest part in CRO is deciding what to test – finding the leaks in the funnel, coming up with hypotheses, prioritizing tests and getting the team on board. Miss out on one of these steps and…