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One of the most common best practices marketers love giving out is adding social login buttons to speed up signup processes, optimize their registration forms, and increase conversion rates. However, do best practices work for everyone? In this post I take on social login – is this the right choice for you? First thing’s first…
There are so many reasons you would want someone to register for your site. Whether you have an e-commerce site and want to get users’ emails for your abandoned cart and email marketing blasts or you planned a webinar and want people to sign up through your landing page - you want those users to…
Choosing the right place to start your optimization process is a super important decision. With so many conversion strategies and methods out there it’s hard to know where to start and how. Where to start: It is customary to divide the user flow into Upper funnel (i.e banners, landing pages, lead generation) and lower funnel…
Statistics on registration forms are pretty grim: 86% (!) of users leave a page instantly when they’re required to fill out a form. Thanks to hundreds of lead generation/signups tests we’ve done in the past 4 years, we’ve come up with various tips and tricks that can help reduce abandonment rate significantly and improve the…