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Decisions, decisions, decisions! Every day we are faced with a constant series of decisions. Whether it is deciding to eat that piece of cake, or make a career change, the decisions we make shape our lives and who we are. We like to think that all of our decisions are rational and that we are…
Designing a checkout process for an ecommerce store is a huge challenge. Here’s some numbers you should know: In 2014, 1.12 billion people worldwide are expected to buy goods & services online – tweet this By end of 2013, the average abandonment rate was 67.9% – tweet this Current ecommerce conversion rate statistics show that…
Following conversioner’s latest mobile optimization guide and article: Responsive design is NOT a mobile optimization strategy, we continue to talk about the digital experience on mobile. In his latest webinar, Ian Everdell shared his knowledge on how to take advantage of the different experiences of the ever growing mobile population. To fully understand how to…
It is my great pleasure to announce the release of Conversioner’s first mobile optimization guide. A recent study by Millward Brown showed that in average, consumers use 2.6 devices online to convert (tweet this). This stat demonstrates the importance of understanding user behavior and emotions- why do consumers use different devices to convert? because different…
The call to action button is one of the most important elements of your conversion optimization funnel. Designing high converting call to action buttons requires planning; In this post we’ll cover important information about CTA buttons, check out different landing pages and their call to action buttons & learn how to optimize them for better…
A few weeks ago we finished running our first rounds of conversion optimization tests for one of Asia’s dating sites. One of the most important and unique things about emotional conversion optimization is the possibility of increasing revenue right from the first step of your funnel before starting to optimize the checkout process. In less…
Imagine going to a friend’s house for the first time. You get to the house and see a “welcome” sign, but no door. It doesn’t have any windows and basically there’s no way to get in. Seems strange right? Your landing page is the front door to your website. It is the first thing your…
Conversations on whether to build a responsive site or create dedicated landing pages are everywhere right now. Mobile traffic is rising and while marketers are trying to figure out which is the best way to address and test mobile visitors there are a few interesting statistics that can help path the way to higher mobile…
