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Most marketers spend the majority of their time and budget on driving users to their sites and landing pages, but very little thought is given to the experience the users have once they reach there. In fact, companies typically spend $92 to bring customers to their site, but only $1 to convert them (Eisenberg Holdings).…
Colors can have a tremendous impact on a consumer’s decision to purchase. With today’s 3 seconds to convince visitors to convert kind of world, it’s important to use colors, images and messaging the best way we can. As our brains process images 60,000 times quicker than text, color can have a huge impact on your…
Humans are emotional creatures. Our emotions drive our purchasing decisions, which is why the majority of our posts focus on the fact that effective marketing makes us feel rather than think. The first impression a visitor receives from a landing page has huge consequences on the purchasing habits of our customers. If we manage to…
Have you ever visited a casino that actually had a clock hanging on the wall? Probably not. Have you ever wondered why the essential food in the supermarket is located in the very back, forcing you to walk all the way through the store? These are just two elementary offline tricks used to boost sales.…
This is round 3 of landing pages overviews. In my previous landing page overview posts I discussed Adobe’s and Shutterstock’s landing pages. I discussed the important elements of landing pages and how to use them correctly. Landing pages have the potential to convert many users as they are the first page your visitors see and…
Your website’s landing page is the first page a potential customer sees when they get to your website – it’s like being introduced to someone for the first time. First impressions count. If your website makes a bad first impression (we’ve all met people who have wet fish handshakes, intolerably bad breath or greet…
Setting up a website without proper tracking is the equivalent of being lost in the woods without knowing you’re in the woods. If we do not know where we stand how can we get to where we want to go? The following Google analytics guide will serve as a roadmap to avoiding common mistakes, ensure…
If you are thinking of working on your conversion optimization and landing page optimization, understanding UX design is essential. As you know, we write a lot about the user, the single visitor that arrives on your site or landing page and needs to be triggered and helped around. UX design helps make sure that during…
