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Building a conversion optimization strategy is a process. You’ve spent time on tracking, analyzing, building a hypothesis and building your test. Moments before you launch, take the time to go over the following AB test checklist to make sure you have everything you need and to ensure your test results are meaningful and scalable. Everything…
I started skydiving about five years ago, everyone thought I was crazy. It started out as a one time thing, “just an experience” is what I told everyone. But the moment I stepped out of that plane, I knew it was over. This is who I’m going to be – a skydiver. Skydiving is all…
It started in ancient greece. Developing different medical theories, Hippocrates searched and identified 4 basic personalities that affect human personality traits and behaviors. These are commonly referred to as the Four Temperaments. For Hippocrates, the four temperaments had to do with culture, health and understanding the reasons for different behaviors among mankinds. By categorising his…
Conversion optimization is good for your business. Odds are that you either aren’t doing it yet or have had a tough time getting your team on board. A lot of our readers have told us that they like the idea of conversion optimization, but they aren’t sure how to sell it within their teams. In…
By now you’ve probably been asked about this dress a few hundred times. What started as a simple question on Tumblr has turned into a worldwide debate. One random image of a dress has managed to get everyone confused. Thousands of people, looking at the exact same image, see it differently. Either as a blue…
Use our conversion optimization guide for beginners to improve and improve and improve your website’s performance and push your limits even further. “To improve is to change; to be perfect is to change often.” said the great Winston Churchill. But simply changing is not enough. When optimizing websites you need to know you’re changing…
Having a great product with fantastic features and competitive pricing is great. But customers don’t care about you, how successful you are, your features or even what you’re selling. Customers care about themselves, and what’s in it for them. In fact, the majority of customers don’t remember where they bought a product or how much…
10 Instructive Landing Page Examples – What to do and What not to do After positive feedback from our prior critiques, we took submissions from our readers on Inbound, Reddit, and Growthackers to be featured here. There were a lot of submissions, but we went with the posts that cover the broadest spectrum of landing…
