Conversion optimization blog

The Roundup to End All Round Ups: Top 10 Conversioner Posts of 2015

The Roundup to End All Round Ups: Top 10 Conversioner Posts of 2015

As 2016 approaches, and we prepare to bid adieu to 2015, we took the time to look back and reflect on everything we’ve learned and written about this past year. 2015 was filled with guides to AB Testing, UX Design, and Psychological triggers. We dug deeper into landing page optimization, ecommerce, mobile and b2b optimization,…

7 Google Analytics Metrics You’re Probably Doing Wrong

7 Google Analytics Metrics You’re Probably Doing Wrong

Google Analytics is a valuable tool that any marketer can use to optimize their content, website and overall campaigns, but there are still some pitfalls to the greatest free analytics tool on the web. There are two main ways your GA data can actually mislead you: (1) the metrics themselves have flaws and (2) the…

How to Evoke Trust on Your Landing Pages

How to Evoke Trust on Your Landing Pages

“To be trusted is a greater compliment than being loved.” -George MacDonald According to the Merriam-Webster Dictionary, trust is the “ belief that someone or something is reliable, good, honest, and effective”. Trust is an important emotional trigger because if a visitor does not believe you are reliable, good, honest, or effective, they are not…

Boost Holiday Sales: How to Maximize the Season’s Potential

Boost Holiday Sales: How to Maximize the Season’s Potential

As the holiday season approaches, many stressful customers will be looking for quick and easy solutions for their holiday gifts. This year, holiday season sales are predicted to break the record and make $83 billion, including Cyber Monday which is predicted to generate $3 billion in sales. As clearly seen, the numbers keeping rising and…

Figuring Out What to Test: 9 Experts Share their Methodologies

Figuring Out What to Test: 9 Experts Share their Methodologies

Oftentimes the hardest part of testing is deciding what needs optimizing and where to get started. As a matter of a fact, 63% of marketers optimize websites based on intuition (MarketingSherpa). There are many ways and techniques to locating the leaks in a funnel, finding the pitfalls and then testing them. Fortunately we have a…

Customer Development: 4 Steps for Decreasing Churn

Customer Development: 4 Steps for Decreasing Churn

If you had to sum up conversion, customer success and retention into one phrase, that phrase might be “customer development.” Customer development doesn’t have a succinct and pithy definition – it’s just too complex of a concept to smush into a neat sentence. The best definition I’ve come across is from Patrick Vlaskovitz in The…

10 Tips to Optimize B2B Landing Pages

10 Tips to Optimize B2B Landing Pages

We have been getting a lot of requests to take a deeper look and map out the way to create high converting B2B landing pages. Though a landing page is a landing page, when it comes to B2B landing pages there are many different emotional triggers and nuances to take into account which is why…

B2B Landing Pages: Which Variation Won?

B2B Landing Pages: Which Variation Won?

Over the last two weeks, we got a few requests to talk about B2B landing pages and registration, so we are working on that post for you! Meanwhile, we have an example from a company we worked with on B2B Landing Pages – and we wanted to see whether you could guess which one increased…

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