Conversion optimization blog

5 Clues in Google Analytics as to Why Website Visitors Aren’t Converting

5 Clues in Google Analytics as to Why Website Visitors Aren’t Converting

This is a guest post by Sheryl Davis. Sheryl is a digital marketer at Glew, an ecommerce analytics software provider, where she focuses on helping online stores understand and act on their data. Are you frustrated with your conversion rate even when traffic to your storefront is up? Are you asking yourself why more visitors aren’t…

Implementing Google Analytics in AMP Websites Using Google Tag Manager

Implementing Google Analytics in AMP Websites Using Google Tag Manager

Google AMP Project is a very hot topic in these days. Today I’m going to show you how to implement Google Analytics (or “AMP Analytics”) in your website, and how to install it through Google Tag Manager. Before we get started, here is a list of topics we will be discussing: What is AMP Setting…

How To Super-Boost Your Conversions Using Micro Copy

How To Super-Boost Your Conversions Using Micro Copy

Most of the time when we think about optimizing our branding method, we tend to be focused on our SEO keywords, content, headlines, images, colors and CTA buttons. All of these are highly important, but in this post I want to reveal the importance of micro-copy on conversions, and how using it correctly can increase…

Rational Vs. Emotional Triggers in Online Marketing – Which Approach is Better?

Rational Vs. Emotional Triggers in Online Marketing – Which Approach is Better?

An Ikea advertisement shows a mother and son (about 9 or 10 years old) going into an Ikea store where the son seems to expertly choose furniture pieces. They eventually make their purchase, load the furniture in the truck, and in the next scene, a young gentleman is seen telling his mother, “Mum, I’m only…

7 Easy Tips for eCommerce Product Pages Optimization

7 Easy Tips for eCommerce Product Pages Optimization

If you already have an e-commerce website, you know the importance of your product pages. The real magic of the purchase happens there, and eventually, no matter how much energy you put in promoting your home page or maybe well-built blog posts – your product page will either “close the deal” or not. In my opinion,…

Ecommerce Optimization – 12 Proven Tips To Success

Ecommerce Optimization – 12 Proven Tips To Success

In this day and age of online retail, more and more people are heading to the internet to buy the things they need. However, problems with online selling, such as shopping cart abandonment (which reached an all-time high at 72%), are real threats to your business. And since ecommerce is becoming so popular, everyone is…

Set Up Goals in Google Analytics With These 3 Easy Steps

Set Up Goals in Google Analytics With These 3 Easy Steps

One of the first things that comes to your mind when you look at Google Analytics reports is the information you should be focused on, and how this data can help you to improve your business. From the moment your account is set up, Google Analytics starts to capture and display a lot of data.…

SaaS Pricing Page Strategies – The Essential Guide

SaaS Pricing Page Strategies – The Essential Guide

It doesn’t matter how many years of product management you’ve got under your belt, when it comes to defining pricing strategies for your product, you’ll always face unsolvable dilemmas. I’m sure that you’ve come across some of the dilemmas mentioned below: My product is awesome. Should I charge more than my competitors for it? My…

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