Conversion optimization blog

The Essential Guide to Building a Landing Page That Converts

The Essential Guide to Building a Landing Page That Converts

Landing pages are not a new phenomenon. In essence, a billboard is a landing page. It is designed to bring new clients to a specific business. But the online billboards are much smarter since they have interaction. Any page where visitors land on your site is a landing page! If you want to increase traffic…

Is Emotional Targeting The New Face of Online Marketing in 2018?

Is Emotional Targeting The New Face of Online Marketing in 2018?

Logic, discounted prices, good quality at cheap rates are some tricks that you often use to sell your product. It might help to an extent, but it is doomed to backfire as such tricks do not yield long-term customer loyalty. Research backs this as well. It suggests that marketing that stands on the pillars of…

Optimizing influencer marketing for your e-commerce business

Optimizing influencer marketing for your e-commerce business

No matter what brands you prefer using, chances are that you came across influencers. These individuals do their best to promote products they love, and thanks to their charisma and following, they mainly succeed. They effectively “influence” their audience to make a purchase or show up for a public event, or something else entirely. Recent…

Free Stock Photos: The Essential Guide + 21 Free Stock Images Websites

Free Stock Photos: The Essential Guide + 21 Free Stock Images Websites

The use of images has become a crucial part of any blog post, an article or social media ad. Powerful images are integral in creating a compelling and engaging content. Problem is, that people will certainly not respond to cliché, cheesy, amateur, or tacky pictures, and using great photos may cost a lot of money.…

Why You Must Have a Chatbot for Your eCommerce Business?

Why You Must Have a Chatbot for Your eCommerce Business?

Gone are the days when communication was possible only when there was a human user on the other end answering you. In today’s tech fi world, it is possible that the responses you are getting are from a chatbot as is evident from mobile shopping cart which is very much in fashion these days. Imagine…

5 SaaS Conversion Rate Optimization Hacks We’ve Tried (And You Should Too!)

5 SaaS Conversion Rate Optimization Hacks We’ve Tried (And You Should Too!)

No matter how many daily visitors your website has, a dozen or a thousand. Driving traffic to your product is only half the battle. At the end of the day, it only matters whether you can make them stay or not. What are the SaaS conversion rate optimization hacks? If you’re struggling to convert your…

How to Improve Your Website Performance through Landing Page Optimization

How to Improve Your Website Performance through Landing Page Optimization

The end goal of every particular SEO action is to increase the rankings of a certain website. However, website owners should also pay special attention to other elements of website organization. One of these features are landing pages. While every website has a homepage and most visitors are directed to that page first, there are…

How to boost eCommerce conversions on your website

How to boost eCommerce conversions on your website

Maximizing the number of sales you make is a fundamental part of running a store. This applies to online businesses just as much as brick and mortar ones. If you have an eCommerce website, boosting a website’s eCommerce conversion rate is something that’s definitely in your best interest. What conversion rate should I aim for?…

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