Conversion optimization blog

Why You Must Have a Chatbot for Your eCommerce Business?

Why You Must Have a Chatbot for Your eCommerce Business?

Gone are the days when communication was possible only when there was a human user on the other end answering you. In today’s tech fi world, it is possible that the responses you are getting are from a chatbot as is evident from mobile shopping cart which is very much in fashion these days. Imagine…

5 SaaS Conversion Rate Optimization Hacks We’ve Tried (And You Should Too!)

5 SaaS Conversion Rate Optimization Hacks We’ve Tried (And You Should Too!)

No matter how many daily visitors your website has, a dozen or a thousand. Driving traffic to your product is only half the battle. At the end of the day, it only matters whether you can make them stay or not. What are the SaaS conversion rate optimization hacks? If you’re struggling to convert your…

How to Improve Your Website Performance through Landing Page Optimization

How to Improve Your Website Performance through Landing Page Optimization

The end goal of every particular SEO action is to increase the rankings of a certain website. However, website owners should also pay special attention to other elements of website organization. One of these features are landing pages. While every website has a homepage and most visitors are directed to that page first, there are…

How to boost eCommerce conversions on your website

How to boost eCommerce conversions on your website

Maximizing the number of sales you make is a fundamental part of running a store. This applies to online businesses just as much as brick and mortar ones. If you have an eCommerce website, boosting a website’s eCommerce conversion rate is something that’s definitely in your best interest. What conversion rate should I aim for?…

5 Clues in Google Analytics as to Why Website Visitors Aren’t Converting

5 Clues in Google Analytics as to Why Website Visitors Aren’t Converting

This is a guest post by Sheryl Davis. Sheryl is a digital marketer at Glew, an ecommerce analytics software provider, where she focuses on helping online stores understand and act on their data. Are you frustrated with your conversion rate even when traffic to your storefront is up? Are you asking yourself why more visitors aren’t…

Implementing Google Analytics in AMP Websites Using Google Tag Manager

Implementing Google Analytics in AMP Websites Using Google Tag Manager

Google AMP Project is a very hot topic in these days. Today I’m going to show you how to implement Google Analytics (or “AMP Analytics”) in your website, and how to install it through Google Tag Manager. Before we get started, here is a list of topics we will be discussing: What is AMP Setting…

How To Super-Boost Your Conversions Using Micro Copy

How To Super-Boost Your Conversions Using Micro Copy

Most of the time when we think about optimizing our branding method, we tend to be focused on our SEO keywords, content, headlines, images, colors and CTA buttons. All of these are highly important, but in this post I want to reveal the importance of micro-copy on conversions, and how using it correctly can increase…

Rational Vs. Emotional Triggers in Online Marketing – Which Approach is Better?

Rational Vs. Emotional Triggers in Online Marketing – Which Approach is Better?

An Ikea advertisement shows a mother and son (about 9 or 10 years old) going into an Ikea store where the son seems to expertly choose furniture pieces. They eventually make their purchase, load the furniture in the truck, and in the next scene, a young gentleman is seen telling his mother, “Mum, I’m only…

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