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Designing a checkout process for an ecommerce store is a huge challenge. Here’s some numbers you should know: In 2014, 1.12 billion people worldwide are expected to buy goods & services online – tweet this By end of 2013, the average abandonment rate was 67.9% – tweet this Current ecommerce conversion rate statistics show that…
The call to action button is one of the most important elements of your conversion optimization funnel. Designing high converting call to action buttons requires planning; In this post we’ll cover important information about CTA buttons, check out different landing pages and their call to action buttons & learn how to optimize them for better…
Did you notice anything unusual about the title of this post? Did you notice the word “THAN” repeats itself? If you didn’t, you’re not alone. Many people miss this repetition thanks to the law of experience – a principle in gestalt psychology that suggests that people use prior knowledge in order to understand certain elements,…
On-site product videos are clearly making a significant impact in increasing the overall customer experience across all ecommerce channels. Likewise, product videos are an integral component in generating more sales and boosting conversion rates. Incorporating an effective product video needs careful implementation on testing specific core elements aimed at yielding an optimal performance and increasing…
Our decisions in life are irrational. Bold statement to make, and hard on most people to accept, but it’s true. Half the time we have no idea what we want, and when we do it’s mostly to do with our surrounding environment and different cognitive biases. If you’ve been following the blog you’ll know we…
Come meet conversioner around the world – get to know our team, our work and win some gifts! In the summer of 2014 we’ll be participating in a few worldwide events and we’d love to meet you there. Looking for a job? We’re growing and looking for SEO managers, PPC managers, Designers, developers and more…
Every marketer knows how browser shortcuts are great time savers as they speed up your activities. only browser shortcuts can do a lot more than just save time, they can help increase conversion optimization and more importantly help QA your landing page optimization process quickly and simply. before we start, are you up for a…
“If I have seen further it is by standing on the shoulders of giants” Isaac Newton (tweet this) When we start looking for new blog posts ideas we like to search for inspirational guidance from the most influential online entrepreneurs of our era. Inspiration awakens us to new possibilities and opportunities that can have great…