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Conversion optimization isn’t just about the color or size of a button. Knowing that your call to action button works better when it’s green and not red is nice, but what can you really learn from it? How can you harness that information to a much wider marketing strategy? Optimizing is about testing strategies and…
Have you ever thought about the effect the color of your landing page has on your visitors? With the average time on page decreasing from year to year (now 2.4 seconds), we have a limited amount of time to convince our site visitors to stay and convert. Our brain processes images and colors much quicker…
Choosing the right place to start your optimization process is a super important decision. With so many conversion strategies and methods out there it’s hard to know where to start and how. Where to start: It is customary to divide the user flow into Upper funnel (i.e banners, landing pages, lead generation) and lower funnel…
When it comes to conversion optimization there are many rules, techniques and AB test checklists you should follow. The hardest part in CRO is deciding what to test – finding the leaks in the funnel, coming up with hypotheses, prioritizing tests and getting the team on board. Miss out on one of these steps and…
We’ve just completed the first round of tests for one of our latest clients. Below are results, and more importantly, the methodology of this test to help you build the right test plan for your product. The test subject: A social e-commerce platform. A service that allows you to sell your products on social networks,…
In the early 70’s psychologists Kahneman and Tversky had defined the term “anchoring”. Anchoring is basically the tendency of people to rely on the first piece of information they receive and use that to make their anchor in decision-making. Once the anchor is set, all decisions are made according to it, regardless to whether it…
Google has just published their mobile marketing guidelines. Most of them are super boring so we gathered the important stats you should know and use to improve results from your mobile users. Check out the info below or skip to the infographic. Smartphone’s Leap to Adoption: Over the last year smartphone adoption in the…
We’ve just completed our first round of a/b testing with emaze and are excited to share the results: by using emotional triggers on emaze’s landing pages we managed to increase sign ups by 316%. In the past 6 years we’ve developed a unique methodology that helps us profile users emotionally and trigger these emotions into…