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We have been getting a lot of requests to take a deeper look and map out the way to create high converting B2B landing pages. Though a landing page is a landing page, when it comes to B2B landing pages there are many different emotional triggers and nuances to take into account which is why…
10 Instructive Landing Page Examples – What to do and What not to do After positive feedback from our prior critiques, we took submissions from our readers on Inbound, Reddit, and Growthackers to be featured here. There were a lot of submissions, but we went with the posts that cover the broadest spectrum of landing…
This is round 3 of landing pages overviews. In my previous landing page overview posts I discussed Adobe’s and Shutterstock’s landing pages. I discussed the important elements of landing pages and how to use them correctly. Landing pages have the potential to convert many users as they are the first page your visitors see and…
Decisions, decisions, decisions! Every day we are faced with a constant series of decisions. Whether it is deciding to eat that piece of cake, or make a career change, the decisions we make shape our lives and who we are. We like to think that all of our decisions are rational and that we are…
The call to action button is one of the most important elements of your conversion optimization funnel. Designing high converting call to action buttons requires planning; In this post we’ll cover important information about CTA buttons, check out different landing pages and their call to action buttons & learn how to optimize them for better…
A few weeks ago we finished running our first rounds of conversion optimization tests for one of Asia’s dating sites. One of the most important and unique things about emotional conversion optimization is the possibility of increasing revenue right from the first step of your funnel before starting to optimize the checkout process. In less…
Imagine going to a friend’s house for the first time. You get to the house and see a “welcome” sign, but no door. It doesn’t have any windows and basically there’s no way to get in. Seems strange right? Your landing page is the front door to your website. It is the first thing your…
In my previous landing page overview post I discussed Adobe’s landing page. In that post I established the importance of the landing pages and its elements. The landing page is one of the first steps in the funnel which users convert from, and has a huge impact on your ROI. Optimizing your landing page should…